Inside NY Now: Why Wholesale Still Matters for Independent Designers 👜🛍️| Emily Blumenthal & Matthew Mathiasen

In an era dominated by DTC, what role do trade shows still play in building a fashion brand? In this episode of Handbag Designer 101, we sit down with Matthew Mathiasen, Show Director of NY Now, to unpack why wholesale isn’t just relevant—it’s essential for emerging accessory brands looking for long-term growth, especially now with The “It Bag x NY NOW” new program. With over 100 years of history, NY Now has evolved from a traditional gift show to a curated marketplace where boutiques and inn...