2.6 - Startup Stories from a Female Entrepreneur

Welcome back to season two of G+T Conversations! We are your hosts, Gwenda + Tatjana, and in this episode, we speak about startups and entrepreneurship.

Follow G+T Conversations on Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠@GTconversations⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join the conversation.

G+T Catch-up:

• Kolkata Knight Riders (KKR) won the IPL Championship 2024
• United Nations introduced the World Football Day on 25 May
• Gwenda reminds us to make time for friendships

Some of the things we mentioned in this episode:

• "You can always connect the dots looking backwards": From doing content writing on the side to pay the bills while working on a medical tech business idea to keeping that business idea on the side and becoming the Founder + CEO of a marketing agency
• India is way more entrepreneur friendly than Germany.
• GINSEP is a startup platform that helps Indian startups to succeed in Germany and vice versa.
• Network(ing) is essential as a Startup Founder.
• No company can achieve anything without talented and passionate employees.
• When you are building a company, 99% of the time you are working on your business rather than in your craft.
• The best (but most boring) investment into your business is to hire a fantastic CA (Chartered Accountant) to help you with all financial and compliance related tasks.
• Legal and financial compliances are especially important for any company that wants to raise funds and get investors on board.
• Processes and systems help you to grow and scale your business.
• Hire talent better than you: When starting out you hire people who can do anything, when scaling up you hire people who bring in expertise.
• Favorite thing about entrepreneurship: Creating Impact - for clients to grow their business, for employees through company culture, and overall impact our society by being an active corporate citizen
• Least favorite thing about entrepreneurship: endless to-do lists, there is always more to do, never feeling fully accomplished
• Biggest f*ck up: Not letting go of our office space right away when covid hit in 2020. We were bleeding money (almost 3 lakhs) by delaying the economically necessary decision due to being emotionally attached to the office.
• Some great entrepreneurs networks you can join: Networking Now India: ⁠https://www.networking-now.com/ ⁠ and Leap Club: ⁠https://leap.club/⁠

We would like to introduce you to the sponsor of today's episode: Mumbai based and female-led marketing agency Dreamers + Creators is your one-stop solution for all things marketing strategy, content, community building, and social media management.

For details, check out their Instagram or visit their website: www.dreamersandcreators.in

Follow G+T Conversations on Instagram⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@GTconversations⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. You can also connect with us on our personal accounts⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@gwendaschobert⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠@craving_expat_life⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

Tune in every other Friday for a new episode.

* G+T Conversations is created using Spotify for Podcasters.