Season 2 Ep. 6 “Building a Magazine, a Marriage, and a Media Legacy” Troy and Claire Johnson

This one’s a slow pour. Sip accordingly.

We’re on location at San Diego Magazine headquarters, sitting down with the couple behind the city’s most beloved lifestyle brand — and yes, we’re posted up at the iconic Happy Half Hour podcast scene. This episode? It’s a vibe. It’s a journey. And it’s a love story told in bylines, risk, and shared leftovers.

Troy Johnson — Food Network star, writer, host of Crave, Guy’s Grocery Games judge, co-host of Campus Eats, and the sharp pen behind San Diego Magazine's cultural voice — joins us with his wife Claire, the media-savvy CEO who left Brooklyn and a powerhouse career at NBC Universal to build something new in SoCal.

In 2021, the Johnsons bought San Diego Magazine — yes, during a pandemic — and began the wild process of transforming a legacy print publication into a thriving, multi-platform media brand. We talk about the chaos, the chemistry, and the conversations that made it all possible.

And maybe the most unforgettable part? On their first date, before they even talked business or brunch, they bonded over something deeply personal: both grew up with gay parents — a reality that shaped their resilience and worldview in a world that wasn’t always ready for it.

Claire, who is 14 years younger than Troy, jokes she thought, “What’s the worst that can happen?” when she took the leap and moved across the country with him. Spoiler: it turns out, a lot. But most of it’s pretty amazing.

If you’re into stories about building something meaningful, creating against the odds, and holding onto love while holding down a business — this episode will fill your cup.

⚠️ Long episode ahead. But worth every delicious minute.

https://sandiegomagazine.com/

https://www.couplesunfiltered.comhttps://www.instagram.com/couples_unfiltered/