159. LinkedIn is a Real-Life ‘Cheat Code’ to Get Rich w/ Vin Matano

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What’s up, Rock Nation! Today’s episode is a masterclass in LinkedIn growth with Vin Matano — the founder of Creator Buzz and the guy quietly building one of the most powerful B2B creator agencies in the game. After leaving his comfy 9-to-5, Vin hit $750K in his first year and hasn’t looked back.

We get into all of it: how to actually go viral on LinkedIn, why your follower count doesn’t matter, how to package your posts for maximum reach, and why photographers and videographers are sleeping on the platform. If you’re a creator trying to land dream clients or brand deals, LinkedIn might be your biggest opportunity, and Vin breaks down the exact playbook for how to win.

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https://www.instagram.com/vinmatano/

https://www.youtube.com/ ⁨@vinmatano⁩

https://www.linkedin.com/in/vinmatano/

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Timestamps:

0:00 - Trailer

0:35 - Intro

1:20 - How to crush on LinkedIn as a beginner

2:10 - LinkedIn will be the #1 app for creators

3:06 - Repackaging content for LinkedIn

4:36 - How to win with text

6:34 - Why Vin went all in with LinkedIn

7:39 - The bar for video is super low

8:32 - Why Vin is so bullish on LinkedIn

10:18 - Beginner tips

11:46 - Video on LinkedIn

12:59 - The difference between brands and creators on LinkedIn

14:00 - Hydrant

15:00 - People don’t want to follow brand pages

16:30 - full time linkedin creators

17:44 - LinkedIn followers don’t matter as much

18:24 - successful LinkedIn content benchmark

20:02 - Networking on LinkedIn

21:43 - Biggest mistakes beginners make

23:00 - The “But, therefore” rule

25:45 - What’s not working as well anymore on LinkedIn

26:08 - Never post JPEG pics

28:23 - You have to adapt as a creator

30:20 - LinkedIn tips for Photographers & Videographers

32:04 - LinkedIn brand deal structure

33:59 - The new Brand Link feature

37:13 - Why Vin started Creator Buzz

38:32 - Hiring for Creator Buzz

40:19 - $750,000 in year one

41:33 - Navigating live events

45:09 - Difficulties of starting your own business

49:18 - Year one business learnings

51:34 - Softwares Vin uses

52:19 - How ROI is measured

53:59 - LinkedIn Influencer budgets

55:32 - When Vin knew he had to expand his team

58:00 - Cold calling and sales advice

1:01:20 - Video Trends

1:07:31 - Vetting creators

1:09:28 - How he tripled his business

1:11:13 - How Vin splits his time

1:14:00 - Can podcasts clips perform on LinkedIn?

1:15:41 - Your idea is worth sharing

1:17:18 - the next 6-12 months

1:21:06 - Advice to 18 year old self

If you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on.

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