#75 Salesforce Data Hygiene: How to Get It Right - with Janis & Philipp

Janis and Philipp return for another solo deep dive—this time unpacking one of the most downloaded resources they've released so far: the Salesforce Data Hygiene Cheat Sheet. Based on 100+ conversations with RevOps leaders and a viral LinkedIn post that sparked a flood of feedback, this episode breaks down the real-world challenges of maintaining clean CRM data—and what to do about it.

We cover:

• The 8 most common Salesforce data hygiene challenges

• Why bad data is worse than no data at all

• How to approach activity capture (and why Einstein Activity Capture isn’t it)

• Tools and workflows to clean, enrich, and maintain your CRM

• How AI summaries and automated field updates can drive data accuracy

• Validation rules, stage criteria, and building hygiene dashboards

• Quick wins that create trust in your CRM without overwhelming reps

Salesforce Data Hygiene Cheat Sheet : https://www.getweflow.com/content/salesforce-data-hygiene-cheat-sheet

Free RevOps resources: https://www.getweflow.com/revops

Janis on LinkedIn: https://www.linkedin.com/in/janiszech

Phillip on LinkedIn: https://www.linkedin.com/in/philippstelzer

Chapters:

(00:00:00) Introduction

(00:03:26) The Big Challenges in Salesforce Data Hygiene

(00:10:22) Quick Win #1: Advanced Activity Capture

(00:15:05) Quick Win #2: Conversation Intelligence + AI Summaries

(00:21:16) Quick Win #3: Field Updates from AI Prompts

(00:23:57) Quick Win #4: Stage Criteria and Validation Rules

(00:28:15) Quick Win #5: Monthly Data Review & Cleanup

(00:29:25) Quick Win #6: Hygiene Dashboards and Transparency

(00:30:52) Book Rec & Final Thoughts