AJ Tracey - ‘Buying my mum a house will always be my proudest achievement’

AJ Tracey - ‘Buying my mum a house will always be my proudest achievement’

Rapping phenomenon and Tottenham Hotspur superfan AJ Tracey joins us this week to talk about supporting his mum through her cancer journey, the pressures of staying an independent artist and what football has taught him about failure. AJ Tracey has been rapping since the age of four. He dropped out of his Criminology degree at London Metropolitan University and started uploading tracks to SoundCloud in 2011, achieving five Platinum singles and over two billion Spotify plays as an independent artist. His first studio album debuted at number three in the UK Albums chart and his breakthrough hit, Ladbroke Grove, became the unofficial summer anthem of 2019. Now, after a three-year hiatus, marked by leaked songs and pandemic delays, Tracey has just released his third album, Don't Die Before You're Dead. It’s his most vulnerable and personal work yet and as well as being a love letter to the UK, the album fuses grime, garage, and R&B with themes of trauma, mental health, faith and love. ✨ IN THIS EPISODE: 00:00 Intro 01:11 Early Life and Career 03:04 The Making of 'Don't Die Before You're Dead' 07:10 The British Influence in AJ's Music 09:00 School Days and Influential Teachers 12:34 The Challenges of Being an Independent Artist 18:18 Faith and Personal Mission 23:02 Family and Personal Struggles 24:52 Mom's Health Scare and Recovery 25:40 Proudest Moment: Buying Mom a House 27:44 Growing Up with Responsibility 30:53 Struggles and Sacrifices 33:46 Name Change and Fresh Start 38:12 Grenfell Tragedy and Community Impact 41:58 Reconciliation with Dad 43:43 Football, Family, and Life Lessons Elizabeth and AJ answer YOUR questions in our subscriber series, Failing with Friends. Join our community of subscribers here: https://howtofail.supportingcast.fm/#content Have a failure you’re trying to work through for Elizabeth to discuss? Click here to get in touch: howtofailpod.com All episodes in June are brought to you by @arlalactoFREE - all the taste, easier to digest. Listen to our bonus episode brought to by ArlaLactoFREE with Vicky Pattison here: https://link.chtbl.com/VickyPattison 🌎 Get an exclusive 15% discount on your first Saily data plans! Use code [howtofail] at checkout. Download Saily app or go to to https://saily.com/howtofail ⛵ I have an upcoming one-off show at Cadogan Hall on 21 Sep for my new novel One of Us. Full show details here: https://www.fane.co.uk/elizabeth-day Production & Post Production Coordinator: Eric Ryan Mix Engineer: Matias Torres Studio Engineer: Gulliver Tickell Assistant Producer: Suhaar Ali Senior Producer: Hannah Talbot Executive Producer: Carly Maile How to Fail is an Elizabeth Day and Sony Music Entertainment Production. Find more great podcasts from Sony Music Entertainment at sonymusic.com/podcasts To bring your brand to life in this podcast, email podcastadsales@sonymusic.com Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Amy Jackson Westwick - I Was A Magnet For Narcissists

Amy Jackson Westwick - I Was A Magnet For Narcissists

Amy Jackson Westwick is a major Bollywood film star with some 14 million followers on social media. Yet she grew up in a working class family in Liverpool. So how did a teenager from Merseyside become...

1 Apr 55min

ON FINDING THE ONE… With Miranda Hart, Celeste Barber and Glennon Doyle

ON FINDING THE ONE… With Miranda Hart, Celeste Barber and Glennon Doyle

This is a special episode, sponsored by Bumble, taking a look at all the different ways we can meet someone: whether you meet young, in your 50s, or post-divorce. The three women in this episode (and ...

29 Mars 24min

Chris Appleton - ‘I Felt Shame Before I Felt Love’

Chris Appleton - ‘I Felt Shame Before I Felt Love’

Celebrity hair stylist Chris Appleton has a slew of devoted clients including Kim Kardashian, Kris Jenner and Martha Stewart, as well as millions of Instagram followers and a regular slot offering adv...

25 Mars 45min

Mel Schilling - ‘She was the embodiment of vibrant life’

Mel Schilling - ‘She was the embodiment of vibrant life’

I never thought I would have to write these words, but here we are. In the wake of my dear friend’s passing, I wanted to reflect on the life of one of the most radiant people I’ve ever met: Mel Schill...

24 Mars 1h 19min

ON STARTING OVER AFTER GRIEF… With Stanley Tucci and Geri Halliwell-Horner

ON STARTING OVER AFTER GRIEF… With Stanley Tucci and Geri Halliwell-Horner

Starting over can feel heartbreaking and overwhelming, especially after losing a loved one, and the idea of rebuilding a life can seem impossible. In this episode, Stanley and Geri show us that someti...

23 Mars 20min

Atomic Kitten’s Natasha Hamilton - ‘We were young and working-class. We were dismissed.’

Atomic Kitten’s Natasha Hamilton - ‘We were young and working-class. We were dismissed.’

Natasha Hamilton was 16 when she signed a record deal with the girl band, Atomic Kitten. The group went on to sell over 10 million records and achieve three UK Number One singles including Whole Again...

18 Mars 1h

ON MOTHERHOOD… with Jessie Ware and Francesca Segal

ON MOTHERHOOD… with Jessie Ware and Francesca Segal

Motherhood is often portrayed purely as a joyful, magical chapter of life – and while it certainly can be – we rarely speak openly about the hard, exhausting and deeply challenging truths. In this ep...

16 Mars 19min

Rosamund Pike - ‘Failure Is Pretending To Be Someone You’re Not’

Rosamund Pike - ‘Failure Is Pretending To Be Someone You’re Not’

Rosamund Pike! What a woman. Famed for her portrayals of razor-sharp, morally complex and deliciously unpredictable characters, she brings that same intriguing duality to this conversation. Thoughtful...

11 Mars 57min

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