Katie Sturino Returns! The Founder of Megababe and Author of Sunny Side Up Is Back
Second Life23 Juni 2025

Katie Sturino Returns! The Founder of Megababe and Author of Sunny Side Up Is Back

Katie Sturino is the founder of Megababe, the innovative beauty brand known for nontoxic, cult-favorite products like Thigh Rescue and Bust Dust. She's also a body-acceptance advocate with a highly engaged community of close to one million supporters across platforms. Sturino joined Hillary Kerr on Second Life back in 2020 to talk about her winding career path from PR to social media to beauty (listen to her first episode here), but we had to have her back on to discuss her most recent pivot to fiction writing. In this episode, Sturino shares why she decided to write her debut novel, Sunny Side Up, and gets refreshingly candid about the challenges of continuing to transform your career when everyone has feedback. She opens up about what it's like to work with a ghostwriter and where she hopes to take this creative endeavor moving forward. Of course, she also catches us up on the last five years of bootstrapped growth for Megababe and shares what's on the horizon for the business. Buy Sturino's new book, Sunny Side Up, here! (It's Hillary Kerr approved.)

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Kahlana Barfield Brown: Founder of KBB by KAHLANA

Kahlana Barfield Brown: Founder of KBB by KAHLANA

Kahlana Barfield Brown is the founder of her namesake clothing brand, KBB by Kahlana. Before she became a designer, she was an icon in the editorial world. Her career started at InStyle, where she wor...

9 Mars 52min

The Who What Wear Podcast: Celebrity Stylist Petra Flannery on Emma Stone’s '90s-Inspired Press and Award Show Looks for Bugonia

The Who What Wear Podcast: Celebrity Stylist Petra Flannery on Emma Stone’s '90s-Inspired Press and Award Show Looks for Bugonia

In this episode, Who What Wear co-founder Hillary Kerr sits down with celebrity stylist Petra Flannery. She's best known for her long-term partnerships with Oscar-winning clients like Emma Stone, who’...

4 Mars 39min

Jenn Lueke: Culinary Creator and Cookbook Author

Jenn Lueke: Culinary Creator and Cookbook Author

Jenn Lueke, aka Jenn Eats Good, is a culinary creator, recipe developer, and newly anointed cookbook author. She started her now-famous Instagram account while she was in college studying business, fi...

2 Mars 53min

The Who What Wear Podcast: Makeup Artist and Groomer Tasha Reiko Brown Talks Working With Michael B. Jordan, Her Two-Eye-Shadow Maximum, and Her Favorite Foundation

The Who What Wear Podcast: Makeup Artist and Groomer Tasha Reiko Brown Talks Working With Michael B. Jordan, Her Two-Eye-Shadow Maximum, and Her Favorite Foundation

In this episode, Who What Wear cofounder and Chief Content Officer Hillary Kerr sits down with celebrity makeup artist and groomer Tasha Reiko Brown to talk all things red carpet glam. Brown discusses...

25 Feb 43min

Alison Roman Returns! The Acclaimed Cookbook Author Is Back

Alison Roman Returns! The Acclaimed Cookbook Author Is Back

Alison Roman is a food writer, cookbook author, and overall culinary powerhouse. Roman's food career began when she dropped out of college to pursue her dream of working as a chef. She started out as ...

23 Feb 54min

The Who What Wear Podcast: New York Fashion Week F/W 26 Recap: High-Neck Styling, Velvet Bum Bags, and Pattern Clashing

The Who What Wear Podcast: New York Fashion Week F/W 26 Recap: High-Neck Styling, Velvet Bum Bags, and Pattern Clashing

In this episode, Who What Wear Associate Editorial Director ⁠Eliza Huber⁠ and Senior Fashion and Social Editor ⁠Tara Gonzalez⁠ debrief everything they saw during NYFW, from bunny slippers to baseball ...

18 Feb 30min

Carla Rockmore: Fashion Influencer and Designer

Carla Rockmore: Fashion Influencer and Designer

Carla Rockmore is a fashion influencer and designer. She began her career in retail before transitioning into the design department, utilizing fundamental skills acquired during her fashion trade scho...

16 Feb 50min

The Who What Wear Podcast: Celebrity Stylist Karla Welch on the Game-Changing Power of Styling and Making Magic With Renate Reinsve and Tessa Thompson

The Who What Wear Podcast: Celebrity Stylist Karla Welch on the Game-Changing Power of Styling and Making Magic With Renate Reinsve and Tessa Thompson

The Who What Wear Podcast is now on YouTube!  For our first episode in this new era, we're welcoming acclaimed celebrity stylist and friend of the pod Karla Welch back to the show. In this episode, W...

11 Feb 40min

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