đŸ€  “Yeehaw$$$” — Stetson’s cowboy revival. Luckin’ 1st US coffee. Elon’s last stand.
The Best One Yet2 Juli 2025

đŸ€  “Yeehaw$$$” — Stetson’s cowboy revival. Luckin’ 1st US coffee. Elon’s last stand.

Luckin Coffee’s 1st US location opened in NYC
 and it’s got an anti-Starbucks strategy #ZeroPlace.

Elon Musk is fighting to block Trump’s Big Beautiful Bill
 because clean energy gets runover.

Stetson invented the cowboy hat, now it’s living its best life
 Being founded in 1865 is its competitive advantage.

Plus, we’re sharing our Mid-Year’s Resolutions (like New Years
 but midway through)


$LKNYC $SBUX $FDX


Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of
 Hamilton The Musical 🎭


Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.


TBOY Live Show Tickets to Chicago on sale NOW: https://www.axs.com/events/949346/the-best-one-yet-podcast-tickets


About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.


GET ON THE POD:

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Our 2nd show


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Episodes drop weekly.



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Avsnitt(1640)

đŸ€  “LIVE with Poppi Co-founders Allison & Stephen Ellsworth — Pepsi’s $2B Power Couple

đŸ€  “LIVE with Poppi Co-founders Allison & Stephen Ellsworth — Pepsi’s $2B Power Couple

Husband and wife Allison and Stephen Ellsworth have 3 kids and 3 Super Bowl commercials - Because together they created Poppi, the better-for-you soda disruptor that PepsiCo bought for $1.95 Billion l...

27 Feb 29min

đŸ€  “Austin LIVE Show” — AI Mermaids. Levi’s skinny deregulation. Uber’s Swiss Army Knife. +Topo Chico shortage

đŸ€  “Austin LIVE Show” — AI Mermaids. Levi’s skinny deregulation. Uber’s Swiss Army Knife. +Topo Chico shortage

Live
 from Austin
 it’s The Best One Yet!We performed live at Austin’s famous State Theater. Some extra razzle dazzle & sprinkle dinkle — but our usual daily Takeaways you know & love.#1. How to slop-...

26 Feb 32min

đŸ•¶ïž “Smuggle, Inc.” — Mexican Drug Cartels’ biz. Crocs’ microdrama. AI’s Sci-Fi essay. +Self-Blowing Snowblower

đŸ•¶ïž “Smuggle, Inc.” — Mexican Drug Cartels’ biz. Crocs’ microdrama. AI’s Sci-Fi essay. +Self-Blowing Snowblower

Why are Mexican Drug cartels so hard to stop?... Because they're run like the Fortune 500Crocs' comeback plan is microdramas... 4-minute sultry soap operas of clogsThe Substack Selloff... It's a Sci-F...

25 Feb 24min

😰 “Human-shaming” — Sam Altman’s bubble. Axe’s bodyspray rebound. Milan’s Brexit win. +Hockey tooth recession

😰 “Human-shaming” — Sam Altman’s bubble. Axe’s bodyspray rebound. Milan’s Brexit win. +Hockey tooth recession

Axe Body Spray has a comeback plan
 help users use less Axe Body Spray.10 years after Brexit, Milan is shining as the winner
 Milan is the new London.Sam Altman dissed humans for drinking more water t...

24 Feb 22min

🔙 “Reverse Uno” — Tariffs’ mogging. Ice Cream’s exit. Nike’s ACG mystery. +The 1st Handshake

🔙 “Reverse Uno” — Tariffs’ mogging. Ice Cream’s exit. Nike’s ACG mystery. +The 1st Handshake

The Supreme Court just tossed a Reverse Uno Card on Trump’s tariffs
 Trade War over?Nestle is selling off its $1B ice cream biz
 because everyone loves ice cream, except CFOs.What’s that mystery brand...

23 Feb 21min

đŸ€ “Zuck’s Tiny Taxes” — What Billionaires pay. New Balance’s surge. Ring’s puppy problem. +Jamie Dimon’s bar

đŸ€ “Zuck’s Tiny Taxes” — What Billionaires pay. New Balance’s surge. Ring’s puppy problem. +Jamie Dimon’s bar

New Balance’s sales have surged 180% in 5 years to $19B
 all thanks to 1 single meeting.Amazon’s new service will find your lost dog
 but it’s freaking out everyone (and investors).How do billionaires...

20 Feb 22min

⛷ “Gnarly Numbers” — Vail’s ski-pocalypse. Robinhood’s VC IPO. Stanley’s manly pivot. +$700K Girl Scout Cookie

⛷ “Gnarly Numbers” — Vail’s ski-pocalypse. Robinhood’s VC IPO. Stanley’s manly pivot. +$700K Girl Scout Cookie

Robinhood revealed the companies their VC fund invested in
 because it’s IPOing this month.Stanley’s Quencher sales are dropping
 so it’s pivoting to guys, gym bags, and protein #ManlyHow do you save ...

19 Feb 22min

🇳🇮 “Viking Victory” — How Norway wins. Budweiser’s revenge. Apple’s video podcasts. +Slytherin’s’ Lunar New Year

🇳🇮 “Viking Victory” — How Norway wins. Budweiser’s revenge. Apple’s video podcasts. +Slytherin’s’ Lunar New Year

Norway has the most winter olympic medals ever
 Their strategy? Joy is the new “invisible hand” of economics.Alcohol’s disappearing, but Budweiser stock hit a 6-year high?... Turns out Dry January is ...

18 Feb 22min

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