EP54: How to Launch a New eCommerce Product in 30 Days on a Budget

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan MacDonald (Direct of eCommerce at Oma’s Pride) dive into one of the biggest challenges for early-stage founders: How to validate and launch a new product in just 30 days—with a limited budget and no fluff.

What you’ll learn in this episode:

• Validate Before You Create: How to test product ideas fast with real customer feedback (not just your mom’s opinion).
• Go Where the Buyers Are: Why platforms like TikTok Shop, eBay, and Amazon are clutch for quick market validation.
• Pricing That Works: The pitfalls of “gut feel” pricing—and how to set a number that drives both sales and scale.
• Tell the Right Story: How founder-led marketing and storytelling can unlock customer loyalty from day one.
• Pivot or Peace Out: The mindset shift every founder needs when it’s time to either tweak the product—or walk away.
• Early Wins That Matter: What month-over-month growth, referrals, and repeat purchases really tell you about your product’s future.
  

Whether you’re launching your first product or trying to speed up your go-to-market strategy, this episode delivers the hard-won lessons and actionable tactics to go from zero to sales—fast.

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Big shoutout to our sponsors who make this podcast possible!

Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/

LiveRecover — Live Agents for eCommerce — Get more out of your revenue strategy with real-time SMS engagement and sales recovery for higher ROI. Learn more at https://www.LiveRecover.com

Kintsugi — AI that monitors, files, and optimizes sales tax for you. Eliminate your tax headaches forever. Mention ASOM for 3 months free at https://www.TryKintsugi.com

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00:00 Teaser Trailer

01:56 Launching a New Product in 30 Days

06:28 Market Validation and Product Ideas

09:02 Prank Box Case Study

11:55 Marketing Strategies and Channels

26:39 Pricing Strategies and Common Pitfalls

31:24 Understanding Pricing Strategies

32:43 The Importance of Customer Experience

33:35 Validating Your Product

35:22 The Role of Storytelling in Marketing

38:47 Learning from Real-Life Examples

43:39 Setting Realistic Goals for New Entrepreneurs

44:06 When to Pivot or Quit

58:49 Metrics for Early Success

01:05:10 Final Thoughts and Wrap-Up

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Follow Jimmy Kim at:

X: https://www.twitter.com/yojimmykim

Linkedin: https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at:

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at:

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!

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