Farming eggs the startup way - Sarah Sivyer on continuous improvement and customer intimacy

Sarah Sivyer had multiple roles in the corporate world before she decided to start farming eggs. She grew up on a farm, but was completely new to chickens, and this was the challenge she wanted: to grow her own business from scratch and apply her corporate knowledge.By tapping into consumer demand for convenience, freshness, and sustainability credentials, Sarah now runs 2500 chickens for her subscription-based egg business, Just Been Laid. Sarah also completed a Nuffield Scholarship on continuous improvement and branding, bringing lessons on global best practices back to the farm.In this episode Sarah Sivyer discusses:

• Building a successful farming business by developing ‘customer intimacy.’
• Using business concepts like Six Sigma to eliminate waste, remove variation, and be more efficient in farming.
• Offsetting the high cost of labor through branding, quality, and business model innovation.

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