Win-Win Business Models for Farmers and Startups with Marissa Cuevas Flores of MicroTERRA

Win-Win Business Models for Farmers and Startups with Marissa Cuevas Flores of MicroTERRA

Balancing the desire to do good with the need to build a business that can scale is a challenge for every entrepreneur. Particularly in agriculture, finding strategies that solve for both the users of the product as well as beneficiaries of the solution is key. For Marissa Cuevas Flores, Founder and CEO of MicroTERRA, it took several iterations before her team settled on a workable value proposition that could contribute to massive global challenges like preserving fresh water and feeding the world.
In this episode, you’ll hear more about:

  • Why farmers, for the most part, cannot afford to carry the financial burden of sustainability
  • What it took to shut down one circular economy startup and transition into a new field & business model
  • Tips for new-to-agtech entrepreneurs when it comes to pitching new solutions to farmers
  • How MicroTERRA turns duckweed into a high-value product that pays farmers and powers the plant-based food industry

Learn more at https://www.agtechsowhat.com/episodes

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Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

While there is a growing recognition of the importance of indigenous knowledge in agriculture, all too-often, First Nations people are being asked to fit in with an established model. What if we flipp...

4 Feb 39min

The Future of Farming is Autonomous, with Brett McMickell of Kubota

The Future of Farming is Autonomous, with Brett McMickell of Kubota

We’ve hit a tipping point for autonomy in agriculture, so how far off is fully autonomous farming? In this episode, Matthew Pryor sits down with Brett McMickell, Chief Technology Officer at Kubota Nor...

21 Jan 41min

Making underwater forestry scalable and sustainable, with Andrew Morgan of Hydrowood

Making underwater forestry scalable and sustainable, with Andrew Morgan of Hydrowood

Today's episode is a tangible example of a company in the "natural capital" space. While not traditional agtech, the Hydrowood journey hits familiar themes: building a business within nature's constra...

10 Dec 202547min

Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

Over the past few years, the conversation about autonomy in agtech has moved from “but, does it work?” to “how can I get started?” This is a significant shift, indicative of autonomous machinery becom...

26 Nov 202532min

The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

In the race to decarbonize agriculture, the spotlight often falls on carbon sequestration, genetics, and alternative proteins. But have we overlooked something that’s right in front of us? Electricity...

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The realities of winding up an agtech app, with Nikki Davey

The realities of winding up an agtech app, with Nikki Davey

What happens when an agtech startup with market pull, a clear mission, and global momentum still doesn’t make it?Nikki Davey is the founder of Grown Not Flown, which helped thousands of local flower g...

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Agtech trends: bundling, unbundling, LLMs  and more with Shane Thomas and Matthew Pryor

Agtech trends: bundling, unbundling, LLMs and more with Shane Thomas and Matthew Pryor

‘Bundling’ is a well-known business strategy, especially in tech, where it’s not only used to increase sales and move slow-selling products, but also to tie customers into an ecosystem (such as Apple ...

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Putting cotton farmers at the forefront of the cotton industry, with Marzia Lanfranchi

Putting cotton farmers at the forefront of the cotton industry, with Marzia Lanfranchi

The biggest issue facing the cotton industry isn't fast fashion or water consumption. It's that the people growing cotton have been rendered invisible. The industry fixates on fiber quality and commod...

1 Okt 202531min

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