Unscrambling Go-to-Market and Brand in Alternative Protein, with Tanja Bogumil, Perfeggt

Unscrambling Go-to-Market and Brand in Alternative Protein, with Tanja Bogumil, Perfeggt

Let’s talk about eggs.
Hardly anything can match the egg for complete versatility. Eggs are a crucial ingredient that unlocksthe tastes, textures, and experiences we take for granted in everything from the simplest home omelette to food manufactured on an industrial scale.
So, how would you approach replacing the egg with a plant-based alternative?
This week on EggTech…So What?, we spoke with alternative-protein entrepreneur Tanja Bogumil. Tanja is the Co-Founder and CEO of Berlin-based Perfeggt, a company working to bring plant-based egg alternatives to market, starting with a liquid substitute used for scrambled eggs and baking.
In this episode, Tanja shares her insights on:

  • Her story moving from digital entrepreneurship into food, and finding the best team to “crack the egg”
  • How Perfeggt mapped the “jobs-to-be-done” of the egg in the food production value chain, and how this informed their initial product focus
  • Why initial alternative-protein products are “a means to an end” to start shifting consumer behavior and creatingpathways to scale
  • What future strategies for category dominance in alternative-proteins could look like

For more information and resources, visit our website.

Avsnitt(206)

The Seven Year Itch: What We Got Wrong (and Right) in Australian Agtech, with Sam Duncan and Natalie Engel

The Seven Year Itch: What We Got Wrong (and Right) in Australian Agtech, with Sam Duncan and Natalie Engel

Seven years ago, agtech in Australia was still in its infancy. There were bold predictions, a flurry of startups, and an emerging ecosystem of programs and investors to back them. So how have things p...

18 Mars 26min

The Innovation Sweet Spot: Aligning Corporates, Startups and Investors, with Brad Fruth and Frank Wooten

The Innovation Sweet Spot: Aligning Corporates, Startups and Investors, with Brad Fruth and Frank Wooten

While agrifood innovation often celebrates bold founders and breakthrough technologies, what happens when the incentives of corporates, startups and investors don’t quite align? In this live recording...

4 Mars 51min

AI as a Competitive Farming Advantage, Paul Windemuller

AI as a Competitive Farming Advantage, Paul Windemuller

While farmer distrust of AI remains a key adoption barrier, will farm businesses that are being set up for an AI future have a competitive advantage?Paul Windemuller is a pioneering first-generation f...

18 Feb 29min

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

While there is a growing recognition of the importance of indigenous knowledge in agriculture, all too-often, First Nations people are being asked to fit in with an established model. What if we flipp...

4 Feb 39min

The Future of Farming is Autonomous, with Brett McMickell of Kubota

The Future of Farming is Autonomous, with Brett McMickell of Kubota

We’ve hit a tipping point for autonomy in agriculture, so how far off is fully autonomous farming? In this episode, Matthew Pryor sits down with Brett McMickell, Chief Technology Officer at Kubota Nor...

21 Jan 41min

Making underwater forestry scalable and sustainable, with Andrew Morgan of Hydrowood

Making underwater forestry scalable and sustainable, with Andrew Morgan of Hydrowood

Today's episode is a tangible example of a company in the "natural capital" space. While not traditional agtech, the Hydrowood journey hits familiar themes: building a business within nature's constra...

10 Dec 202547min

Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

Over the past few years, the conversation about autonomy in agtech has moved from “but, does it work?” to “how can I get started?” This is a significant shift, indicative of autonomous machinery becom...

26 Nov 202532min

The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

In the race to decarbonize agriculture, the spotlight often falls on carbon sequestration, genetics, and alternative proteins. But have we overlooked something that’s right in front of us? Electricity...

12 Nov 202544min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-svart-marknad
svd-tech-brief
avanzapodden
uppgang-och-fall
borsmorgon
rss-borsens-finest
rss-dagen-med-di
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-kort-lang-analyspodden-fran-di
tabberaset
bathina-en-podcast
fill-or-kill
affarsvarlden
rikatillsammans-om-privatekonomi-rikedom-i-livet
market-makers