Making Decisions in the Face of Uncertainty, with Hallie Shoffner

Making Decisions in the Face of Uncertainty, with Hallie Shoffner

It isn’t surprising that most farmers have to be expert planners and investors. But getting an inside view into how a farmer plans for the future of their business is a rare opportunity.
In this episode, you’ll hear firsthand how Hallie Shoffner, a sixth-generation row crop farmer in the Mississippi Delta, makes decisions for her farm and company, SFR Seed. While Hallie is an enthusiastic adopter of new farming innovations, this conversation shows that every decision must be well supported by reliable data and the right incentives.
Listen in to hear Hallie speak about:

  • Investing in conservation practices as a tactic to mitigate financial and environmental risk
  • What farmers like Hallie want to see from potential partners and vendors in agtech
  • How COVID-19 impacted a large project to electrify operations on the farm
  • Why many farmers are skeptical of participating in carbon programs and markets

For more information and resources, visit our website.

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Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

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The Future of Farming is Autonomous, with Brett McMickell of Kubota

The Future of Farming is Autonomous, with Brett McMickell of Kubota

We’ve hit a tipping point for autonomy in agriculture, so how far off is fully autonomous farming? In this episode, Matthew Pryor sits down with Brett McMickell, Chief Technology Officer at Kubota Nor...

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Making underwater forestry scalable and sustainable, with Andrew Morgan of Hydrowood

Today's episode is a tangible example of a company in the "natural capital" space. While not traditional agtech, the Hydrowood journey hits familiar themes: building a business within nature's constra...

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Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

Over the past few years, the conversation about autonomy in agtech has moved from “but, does it work?” to “how can I get started?” This is a significant shift, indicative of autonomous machinery becom...

26 Nov 202532min

The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

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In the race to decarbonize agriculture, the spotlight often falls on carbon sequestration, genetics, and alternative proteins. But have we overlooked something that’s right in front of us? Electricity...

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The realities of winding up an agtech app, with Nikki Davey

The realities of winding up an agtech app, with Nikki Davey

What happens when an agtech startup with market pull, a clear mission, and global momentum still doesn’t make it?Nikki Davey is the founder of Grown Not Flown, which helped thousands of local flower g...

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Agtech trends: bundling, unbundling, LLMs  and more with Shane Thomas and Matthew Pryor

Agtech trends: bundling, unbundling, LLMs and more with Shane Thomas and Matthew Pryor

‘Bundling’ is a well-known business strategy, especially in tech, where it’s not only used to increase sales and move slow-selling products, but also to tie customers into an ecosystem (such as Apple ...

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Putting cotton farmers at the forefront of the cotton industry, with Marzia Lanfranchi

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The biggest issue facing the cotton industry isn't fast fashion or water consumption. It's that the people growing cotton have been rendered invisible. The industry fixates on fiber quality and commod...

1 Okt 202531min

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