From Data to Distinction: AI’s Role in Personalised Retail

Can AI help you remember 100 million customers?

Andrew Bialecki, co-founder and CEO of Klaviyo, thinks it can, and should. In this episode, recorded at K:LDN, he explains why the days of fragmented, multi-channel marketing are over.

He paints a picture of a future where every brand (big or small) has a "digital brain" for seamless customer experience, powered by AI agents that feel human.

But what does this mean for heritage brands with soul?

To answer that, we turn to Hannah Bennett from Paul Smith, who joined David at the same event. She shares how tech is being used (carefully) to scale, while keeping the brand’s iconic personality alive.

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