1969: The making of the Monaco

Season 3: The TAG Heuer Monaco | This season, we explore the history and heritage of the storied TAG Heuer Monaco. Flash back to 1969. As manual wind watches were losing ground to automatic models, Jack Heuer and an unusual team of collaborators established ‘Project 99’. This led to the creation of the now legendary Calibre 11 automatic chronograph movement and of course, the birth of the Monaco.

Image: Heuer Monaco, Reference 1133B Chronomatic

Show notes:

0:52 Manual wind vs. automatic

1:20 Enter Jack Heuer

2:08 Switching to automatic

2:17 Project 99 and the Calibre 11

3:02 The Monaco debut

3:37 What made the Monaco unique

4:29 The creative visionaries who wore the Monaco

4:48 A standout blue dial

5:54 Why Chronomatic?

6:16 Chronomatic: a collector’s delight