What Really Makes an It Bag in 2026? Beth Goldstein Breaks It Down 🎒📊| Emily Blumenthal & Beth Goldstein

Think you know what defines an “It Bag”? Think again. In this episode of Handbag Designer 101, Beth Goldstein, Executive Director of Footwear & Accessories at Circana, joins Emily Blumenthal to unpack how social media has transformed the handbag market—and why a $299 Trader Joe’s tote can now claim the title. From viral hits to lasting brands, Beth explains how today’s fragmented market is shifting power away from legacy labels and toward innovative independents. With names like Coach, Ve...