Martin Nieri: Brand Building for Business Impacts
NEXT.io Podcast11 Feb 2022

Martin Nieri: Brand Building for Business Impacts

🎙 Podcast #87 by Michael Pederson with Martin Nieri, Partner at iGaming Collective

"Brand building is a business strategy for growth" says Martin Nieri. On this episode, Michael Pedersen together with Martin Nieri discuss brand and brand building in the iGaming industry. Martin answers questions what is a brand and, most importantly, what it isn't. The misconceptions when it comes to the necessity of using branding tools and ways to optimize your business through various branding tools, also Martin presents his top 5 iGaming brands and his reasoning behind it.


ABOUT MARTIN:

Martin spent the large share of his career in and running some of London’s most prominent creative agencies helping to build brand and advertising strategies for both start-up and blue chip organisations alike. He made the leap into iGaming in 2018 when he joined The Stars Group as Global Brand and Creative Director with a key responsibility being the over-arching rebranding of the PokerStars brand. In 2020, he joined GOAT Interactive as CMO (and then CEO) to lead the Premier Bet brand to record growth levels across its 19 African markets. Today, Martin is Partner at The iGaming Collective, a strategic advisory consultancy for the global iGaming industry.


_____

This episode of the iGaming NEXT #Podcast is brought to you by:

Pragmatic Solutions. – Leading iGaming platform technology.

For more info, click here: http://pragmatic.solutions

Sponsored by:

Pragmatic Play - https://www.pragmaticplay.com

Fast Track: https://www.fasttrack-solutions.com

Yolo Group: https://yolo.com

Avsnitt(469)

Wojciech Stellmach on Prediction Markets, Sweeps & Paid Media: What Actually Works

Wojciech Stellmach on Prediction Markets, Sweeps & Paid Media: What Actually Works

🎙️ NEXT.io Podcast #259 with Wojciech Stellmach, CEO of BugsyEmpire.In this episode, Wojciech Stellmach CEO of BugsyEmpiere, explains what’s actually working right now across emerging verticals: from...

19 Feb 1h 12min

Sargis Poghosyan: The Journey of CreedRoomz, Game development and Expansion

Sargis Poghosyan: The Journey of CreedRoomz, Game development and Expansion

🎙 NEXT.io Podcast #257 with Sargis Poghosyan, CPO at CreedRoomzIn this episode, Sargis Poghosyan, CPO at CreedRoomz, joins Pierre Lindh to unpack how one of the industry’s most ambitious live studios...

29 Dec 202537min

James Curwen: How Yggdrasil is completely revamping the business model of a game supplier (Part 3)

James Curwen: How Yggdrasil is completely revamping the business model of a game supplier (Part 3)

🎙 NEXT.io Podcast #257 with James Curwen, CEO of Yggdrasil.The slot industry is producing more games than ever yet standing out has never been harder.In this episode, James Curwen joins Pierre Lindh ...

23 Dec 202555min

Phil Pearson: iGaming Industry 2025 in Review

Phil Pearson: iGaming Industry 2025 in Review

🎙 NEXT.io Podcast #256 with Phil Pearson, iGaming Consultant. Another year. Another cycle of hype, pressure, pivots, and hard lessons.In this episode of the NEXT.io Podcast, Phil Pearson joins Pierre...

18 Dec 20251h 58min

Valentina Diaco: These Are the iGaming Companies Getting AI Right

Valentina Diaco: These Are the iGaming Companies Getting AI Right

🎙 NEXT.io Podcast #255 with Valentina Diaco, Founder at Profit Matches. AI has officially moved beyond hype. In 2025, it’s reshaping iGaming in real, tangible ways — from CRM and engagement to compli...

12 Dec 20251h 11min

Emilie Jirsch: Creating a world-class brand via the Cool Shit Budget

Emilie Jirsch: Creating a world-class brand via the Cool Shit Budget

🎙 NEXT.io Podcast #254 with Emilie Jirsch, CMO at Dabble. Dabble has become one of the fastest-growing betting brands on the planet — not by outspending competitors, but by out-innovating them with c...

4 Dec 202542min

Tom Wood: How Operators Should Think About Game Studios

Tom Wood: How Operators Should Think About Game Studios

🎙 NEXT.io Podcast #253 with Tom Wood, CEO of RAW iGamingRAW iGaming calls itself “the pink shark in a sea of sameness.”In this episode, CEO Tom Wood joins Pierre Lindh to break down the realities of ...

27 Nov 202548min

Tim Heath: Yolo's Strategic Shift to Regulation

Tim Heath: Yolo's Strategic Shift to Regulation

🎙 NEXT.io Podcast #252 with Tim Heath, CEO and Founder at Yolo Group.Yolo Group has made one of the boldest moves in iGaming history — exiting grey markets entirely to pursue a regulated future.In th...

30 Okt 20251h 2min

Populärt inom Business & ekonomi

badfluence
framgangspodden
varvet
rss-jossan-nina
uppgang-och-fall
rss-borsens-finest
avanzapodden
fill-or-kill
svd-tech-brief
rss-inga-dumma-fragor-om-pengar
dynastin
rss-svart-marknad
bathina-en-podcast
lastbilspodden
borsmorgon
rss-kort-lang-analyspodden-fran-di
montrosepodden
24fragor
kapitalet-en-podd-om-ekonomi
rss-dagen-med-di