The Chris Voss Show Podcast – Navigating Digital Marketing with AI: Insights from SmartFinds CEO Melih Oztalay

The Chris Voss Show Podcast – Navigating Digital Marketing with AI: Insights from SmartFinds CEO Melih Oztalay

Navigating Digital Marketing with AI: Insights from SmartFinds CEO Melih Oztalay Smartfindsmarketing.com About the Guest(s): Melih Oztalay is the CEO of SmartFinds Marketing, a distinguished digital marketing expert with over three decades of experience. He has led the firm for 21 years under its current branding, playing a pivotal role in transforming digital strategies into revenue-driving initiatives for Fortune 500 companies, tech startups, and professional service firms. Known for his sharp insights and thought leadership within the marketing industry, Melih frequently contributes to well-regarded publications like the Search Engine Journal and Crain's Detroit, and is a sought-after speaker at marketing conferences nationwide. Episode Summary: In this dynamic episode of The Chris Vos Show, host Chris Vos invites seasoned digital marketing trailblazer Melih Özeyranli to delve into the continually evolving landscape of digital marketing, AI advancements, and strategic ROI in business. With over 30 years of experience steering SmartFinds Marketing, Melih shares his insights on transforming online strategies into effective revenue-generating engines, and why a robust strategic foundation is essential for marketing success. As they explore AI's rapid advancements, Melih emphasizes the importance of adapting to new technologies to outpace competition, offering compelling insights into the omnichannel approach to B2B SEO and the role of AI in boosting conversion rate optimization. The discussion turns to the intricacies of B2B SEO and common missteps in marketing strategies, as Melih highlights the importance of schema in optimizing sites for search engines. He provides valuable tips on conversion rate optimization, detailing how AI is revolutionizing content creation, video production, and website visitor conversion tactics. Throughout their conversation, Chris and Melih Oztalay underscore the necessity of embracing technological change swiftly and strategically to maintain a competitive edge in the fast-paced digital market landscape. Key Takeaways: Digital marketing is rapidly evolving; staying ahead of the curve with AI and technology adoption is crucial for effective business strategies. Conversion Rate Optimization (CRO) is vital for B2B companies wanting to turn website visitors into leads, utilizing active call-to-action strategies. Understanding your marketing ROI foundations and metrics is critical—identifying what net profits are needed to justify marketing expenses ensures strategic spending. Comprehensive SEO strategies should involve schema integration, accurate page titles, and structured internal & external linking to improve ranking effectiveness. Embrace change swiftly in marketing technologies; as industry dynamics evolve, early adoption can make all the difference in staying ahead. Notable Quotes: "In today's world, it's hard to be an expert. You have knowledge, you have experience, and the question is how do you apply it?" – Melih Oztalay "If you wait until something's proven, you're late." – Melih Oztalay "The AI tool is creating what I call a journey funnel per visitor." – Melih Oztalay "How do you learn about AI agents and how they can handle your mundane daily activities?" – Melih Oztalay "Understanding your marketing ROI foundations and metrics is critical." – Melih Oztalay

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The Chris Voss Show Podcast – The New Science of Momentum: How the Best Coaches and Leaders Build a Fire from a Single Spark by Don Yaeger, Bernie Banks, Karen Cyphers

The Chris Voss Show Podcast – The New Science of Momentum: How the Best Coaches and Leaders Build a Fire from a Single Spark by Don Yaeger, Bernie Banks, Karen Cyphers

The New Science of Momentum: How the Best Coaches and Leaders Build a Fire from a Single Spark by Don Yaeger, Bernie Banks, Karen Cyphers https://www.amazon.com/New-Science-Momentum-Coaches-Leaders/dp/1400247136 “This book will help you win in the game of life!” – Dick Vitale, ESPN analyst Learn how to capture—and keep—the awesome power of momentum! Most leaders believe in momentum—a phenomenon that's easy to perceive but difficult to define. Which is why so few have been able to explain how to spark it, sustain it, or steer it to unbridled success. Until now. In this groundbreaking book, bestselling author Don Yaeger and leadership expert Bernie Banks uncover what it takes to turn a single moment into unstoppable momentum. Drawing from eight years of research, over 250 interviews, and thousands of survey responses, they reveal a proven model for building momentum across sports, business, politics, and the military. You'll learn how to: Recognize the early spark of momentum and act on it. Build a culture that sustains momentum over time. Apply a research-backed model used by top leaders. Reignite momentum when it begins to fade. Whether you're leading a team or an entire organization, this book will help you harness momentum in every aspect of an enterprise—from team building to recruitment to communications—and make it last.About the author Don Yaeger is a National Speakers Hall of Fame inductee, 12-time New York Times bestselling author, and host of the top-rated Corporate Competitor Podcast. He is Publisher of Forbes Books, Storyteller in Residence for National Geographic, and a former Associate Editor of Sports Illustrated. Don is known for his work with elite sports and business leaders, coaching organizations on building cultures of Greatness using insights from his study of high-performing teams. Celebrated by thought leaders like John Maxwell and Simon Sinek as a master storyteller, Don has appeared on Oprah, CNN, Fox Business, and Good Morning America. His podcast ranks in the top 5% globally and features guests such as Condoleezza Rice and CEOs from Disney, Delta, and Mayo Clinic. A Ball State Hall of Fame alum, Don lives in Tallahassee with his wife and two children.

21 Okt 41min

The Chris Voss Show Podcast – Discover Regpack: The Ultimate Onboarding and Payment Solution with Asaf Darash

The Chris Voss Show Podcast – Discover Regpack: The Ultimate Onboarding and Payment Solution with Asaf Darash

Discover Regpack: The Ultimate Onboarding and Payment Solution with Asaf Darash Regpacks.com About the Guest(s): Dr. Asaf Darash is the founder and CEO of Regpack, a leading registration and payments platform designed to enhance how organizations automate their operations. With a PhD from UC Berkeley focused on the intersection of technology and human behavior, Dr. Darash transformed his academic research into Regpack's adaptive architecture that simplifies complex onboarding systems. Under his leadership, Regpack processes billions in payments and optimizes workflows for a variety of sectors, including education, events, and non-profits. Dr. Darash is also a frequent speaker on automation and SaaS innovation. Episode Summary: In this engaging episode of The Chris Voss Show, host Chris Voss sits down with Dr. Asaf Darash, the visionary founder behind Regpack. They dive into the intricacies of Regpack, a robust SaaS platform revolutionizing registration and payment systems for businesses and organizations worldwide. Dr. Darash shares insights into the founding and evolution of Regpack, highlighting how it simplifies complex onboarding processes and enhances automation for its users. The conversation covers the technical prowess and unique services offered by Regpack, including its groundbreaking conditional logic engine and API capabilities. Dr. Darash discusses the importance of creating seamless and intuitive user experiences, emphasizing how Regpack's customization options help businesses effectively engage with clients while saving time and cost. With a keen focus on the service-based market, this episode delves into the challenges faced by businesses in managing onboarding processes and how Regpack's innovative solutions can help overcome them. Key Takeaways: Revolutionizing Onboarding: Regpack's adaptive software transforms the onboarding process for service-based businesses, offering a flexible and efficient solution. Conditional Logic Engine: The platform’s distinctive feature allows users to experience a streamlined process tailored to their specific needs, enhancing customer satisfaction. Cost-Effective Payment Processing: Dr. Darash reveals how Regpack reduces payment processing costs using a proprietary method that identifies card types and offers lower rates. Integrations and Customization: With robust API and webhook capabilities, Regpack easily integrates into existing systems, providing extensive customization for clients. Automation and Growth: Businesses leveraging Regpack’s automation tools witness an average 30% growth in their revenue as a result of improved efficiency and user experience. Notable Quotes: "Think of a mother that's super tired, end of day, needs to register their kid… While making dinner, it needs to be that simple." — Dr. Asaf Darash "Regpack makes everything just flow." — Dr. Asaf Darash "From my perspective, it's like I'm connecting the two — my business side and my passion for educational services." — Dr. Asaf Darash "The whole thing is made to make sure that you understand how Regpack is gonna help you." — Dr. Asaf Darash "What I was trying to do was figure out a system that had no constraints in it." — Dr. Asaf Darash

21 Okt 34min

The Chris Voss Show Podcast – Life Switch: How to Experience the Power of Living On by Discovering Your Potential, Passion, and Purpose by Joel Steele

The Chris Voss Show Podcast – Life Switch: How to Experience the Power of Living On by Discovering Your Potential, Passion, and Purpose by Joel Steele

Life Switch: How to Experience the Power of Living On by Discovering Your Potential, Passion, and Purpose by Joel Steele Bookjoelsteele.com https://www.amazon.com/Life-Switch-Experience-Discovering-Potential If an extraordinary life were passing you by, wouldn’t you want to know about it? All before turning twenty-five, Joel Steele had flirted with jail, bankruptcy, and death. But from those depths, he emerged not just to survive but to thrive. Joel chose a new path to find the highest levels of personal and professional fulfillment. Along the way, he obtained a meaningful life and even an NBA championship ring. In Life Switch, Joel narrates his raw and inspiring journey with unflinching honesty, revealing his secrets and strategies to unlocking your full potential, recognizing your passion, and discovering your true purpose in life. He’ll show you how to overcome setbacks and failures, turning your challenges into opportunities. Life Switch is a blueprint for personal transformation. Joel delves deep into the pivotal moments that shaped his life, offering relatable advice and actionable steps that you can take to flip your switch on to gain powerful access to the life you want. Joel proves we’re all pre-wired for success, and everything we need is already within us. His story is entertaining and thought-provoking while promising to save you time, money, and misery. Life Switch will rewire your thoughts and ignite a spark within you. Are you ready to take the first step toward an extraordinary life? It’s time to experience the power of living ON! About the author For over twenty years, Joel Steele has been an accomplished financial expert and co-owner of a leading financial firm. However, he would rather be known for being the best husband, father, and person he can be. Joel is passionate about sharing his life lessons and experiences to help others avoid learning them the hard way. He has helped thousands of individuals build their wealth and health. He is an author and speaker sharing messages from his unusual and interesting life journey that are part inspiring and part entertaining. Joel is part of the ownership group of the Grand Rapids Gold, the G-League affiliate of the 2023 NBA Champion Denver Nuggets. He also has a passion for fitness and nutrition. Joel is a former certified personal trainer and created a small chain of healthy fast-food restaurants in the early 2000s.

19 Okt 47min

The Chris Voss Show Podcast – Out from the Shadows: Growing up with Holocaust Survivor Parents (Holocaust Heritage) by Willie Handler

The Chris Voss Show Podcast – Out from the Shadows: Growing up with Holocaust Survivor Parents (Holocaust Heritage) by Willie Handler

Out from the Shadows: Growing up with Holocaust Survivor Parents (Holocaust Heritage) by Willie Handler https://www.amazon.com/Out-Shadows-Holocaust-Survivor-Heritage/dp/9493322882 Williehandler.com Growing up, the author and his family constantly lived under the shadow of the Holocaust. There was persistent tension at home. He was frequently told: “Finish your dinner. We didn’t have food like this in the camps.” His parents only provided bits and pieces of their Holocaust experiences, since he “didn’t need to know.” A few years ago, Willie Handler decided that he did need to know. Thus began a journey into his family’s past, eventually revealing their extraordinary survival and painful losses. Their stories reflect not only the evil that swept Europe in the 1930s and 1940s, but also the resilience of the human spirit. His parents appeared to have taken some shocking secrets to their graves, forcing the author to view them in a different light. With the acknowledgement of his own buried trauma, and following years of research, he has finally stepped out of the shadows.

18 Okt 24min

The Chris Voss Show Podcast – Eat or Be Eaten by Dr Rick Bein

The Chris Voss Show Podcast – Eat or Be Eaten by Dr Rick Bein

Eat or Be Eaten by Dr Rick Bein Rickbein.com https://www.amazon.com/Eat-Be-Eaten-Rick-Bein/dp/1963718011 The issue of food can be interpreted in two ways. As a geographical agriculturist, I have focused on food production around the world, but also on being faced with predatory action. These stories relate such events in my life. Some are humorous and some are educational. my Peace Corps experience provided the spark that led to this series of adventures and observations. Farming strategies vary tremendously around the world, from my home farm in Colorado to those in Brazil, Sudan, Papua New Guinea, Mozambique. The picture depicts a Sudanese feast, where various food items are laid on an outstretched tablecloth on the ground to serve men dressed in formal attire. Only the men are eating and when they are sated the women come to eat what is left over. Notice the only the right hands are touching the food. The left hand is considered foul and would contaminate the food.

17 Okt 35min

The Chris Voss Show Podcast – Leading to Thrive: Mastering Strategies for Sustainable Success in Business and Life by Klaus Kleinfeld

The Chris Voss Show Podcast – Leading to Thrive: Mastering Strategies for Sustainable Success in Business and Life by Klaus Kleinfeld

Leading to Thrive: Mastering Strategies for Sustainable Success in Business and Life by Klaus Kleinfeld https://www.amazon.com/Leading-Thrive-Mastering-Strategies-Sustainable-ebook/dp/B0DKXTS8V9 1st Place Winner of the 2024 Digital Book Today Award in the Business category 1st Place Winner of the Literary Global Book Awards in the Business - Motivational category Finalist of the American Writing Awards in the Business - Management & Leadership category Gold Award Winner of the Literary Titan Award in Leadership category Runner-up of the New England Book Festival in Business category Good news for today’s business leaders. And tomorrow’s… Success in both your business and personal lives is possible. You don’t have to choose one over the other. Leading to Thrive shows you how. Klaus Kleinfeld draws on decades of global business experience from large scale to startups across a wide range of industries. He reveals how to win both the Outer Game of business success and the Inner Game of personal fulfillment. Leading to Thrive charts a transformative path of preserving and recovering your energy, achieving balance, and finding true purpose and meaning. It then goes into showing how to build an inspiring vision, create competitive advantages, and develop world-class teams. Filled with real-world advice from one of the world’s most experienced business practitioners, Leading to Thrive is a must-read for every business leader aiming for sustained success in business and in life.About the author Dr. Klaus Kleinfeld is the only leader to have successfully served as CEO of two Fortune 500 giants on different continents: Alcoa in the US and Siemens in Germany. With a nearly forty-year career spanning multiple industries, from established businesses to tech startups, he has advised US presidents and global leaders across Europe, Asia, and the Middle East. As the founder of K2Elevation, he invests in North American and European tech and biotech firms. Actively engaged in private sector, public affairs, and cultural boards, Dr. Kleinfeld, a dual US and European citizen, enjoys work, life, and family near New York.

17 Okt 33min

The Chris Voss Show Podcast – THE SUN: The Energy, The Light, The Frequency by Sylvain Horwood

The Chris Voss Show Podcast – THE SUN: The Energy, The Light, The Frequency by Sylvain Horwood

16 Okt 41min

The Chris Voss Show Podcast – Empowering Pet Owners: Bridging Gaps in Veterinary Care with Petlovers United

The Chris Voss Show Podcast – Empowering Pet Owners: Bridging Gaps in Veterinary Care with Petlovers United

Empowering Pet Owners: Bridging Gaps in Veterinary Care with Petlovers United Petlovers-united.com About the Guest(s): Dr. Pam Johnson is a distinguished veterinarian with over 30 years of experience. Based in Georgia, she has made notable strides in the field by transforming an American Animal Hospital Association certified hospital from zero to a $10 million enterprise. After selling her hospital in 2020, Dr. Johnson ventured into establishing an online pet information business aimed at educating and empowering pet owners. Her initiative, Pet Lovers United, advocates for stronger relationships between pet owners and veterinarians, and she is involved in various nonprofit endeavors supporting wildlife, veterans, and education. Episode Summary: Join Chris Voss as he welcomes veterinary expert Dr. Pam Johnson on this engaging episode of the Chris Voss Show. With over three decades of diverse experiences in veterinary practice, Dr. Johnson now spearheads Pet Lovers United, an online platform dedicated to bridging gaps between veterinarians and pet owners. Throughout the episode, Dr. Johnson shares compelling stories and offers insights into veterinary best practices, her mission to enhance the human-animal bond, and the importance of having educated pet owners. The discussion takes listeners through Dr. Johnson’s expansive career journey, her transition from operating a thriving veterinary hospital to establishing an online pet info hub. Key highlights include conversations about advocating for pets, managing veterinary burnout, and innovative approaches to pet care, such as raw diets and holistic veterinary care. Dr. Johnson’s experience emphasizes the necessity of informed pet ownership and the role information accessibility plays in enhancing pet health and lifespan. With an emphasis on quality of life, economic euthanasia, and pet advocacy, this episode provides invaluable advice for pet lovers everywhere. Key Takeaways: Dr. Pam Johnson emphasizes the importance of informed pet ownership and collaboration with veterinarians for optimal pet care. Pet Lovers United offers resources to educate pet owners on topics ranging from basic pet care to managing chronic diseases and end-of-life decisions. Effective communication and understanding between veterinarians and pet owners can prevent unnecessary euthanasia and enhance pets' quality of life. Dr. Johnson's initiatives extend support to various nonprofits, addressing economic barriers in veterinary care and supporting scholarships for children of service members. The discussions highlight the need for compassionate, informed decision-making in veterinary care to enhance the human-animal bond. Notable Quotes: "Our role is to educate, empower, and collaborate with pet owners, not to dictate what they should do." "It's not about just extending quantity of life, but to extend quality and quantity together." "Whether it's nutrition or dental care, there are actions we can take to add extra years to a pet’s life." "We're aiming to bridge the gap between veterinarians and pet owners to improve communication and empathy." "How do you define quality of life? It's so different for each individual." Resources: Pet Lovers United: petloversunited.com Dr. Pam Johnson on LinkedIn Facebook Groups: Pet Lovers United, Pet Care Education/Questions Explore these enlightening insights and much more in the full episode of the Chris Voss Show. Stay tuned for more fascinating discussions with experts from diverse fields, and deepen your knowledge on topics that matter.

16 Okt 48min

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