546: Scott Adams | Persuasion in a World Where Facts Don't Matter

Scott Adams (@ScottAdamsSays) of Dilbert fame revisits us to discuss his book Win Bigly: Persuasion in a World Where Facts Don't Matter. [Note: This is a previously broadcast episode from the vault that we felt deserved a fresh listen!]

What We Discuss with Scott Adams:

• Is Scott Adams a Trump supporter?
• People don’t use facts to make decisions. They use emotion.
• Learn the three types of persuaders and how they operate.
• See how master persuaders move the topic to things they understand and can dominate (regardless of facts and details).
• Find out why master persuasion is effective even if the subject or target sees the technique.
• And much more...

Full show notes and resources can be found here: jordanharbinger.com/546

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