The Vibes-Based Pricing of "Pro" AI Software

AI chatbot premium subscriptions like ChatGPT Pro and Claude Max currently cost around $200, but it’s not entirely clear why. Lauren and Mike speak with WIRED’s Reece Rogers to find out what’s behind these models that AI companies bill as their most powerful, and whether they could become a staple in our future.

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Articles mentioned in this episode:

• Seriously, Why Do Some AI Chatbot Subscriptions Cost More Than $200? | WIRED
• Cheap AI Tools May Come at a Big Long-Term Cost | WIRED

Join WIRED’s best and brightest as they provide an insider analysis of the overlap between tech and politics, from the influence of Silicon Valley on the Trump administration to how inaccurate information from artificial intelligence (AI) chatbots fanned the fire on social protests.

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