Ducks and Blueberries: A Reflection on Price, Cost and Value

In this week's Frankly, Nate shares an excerpt from his daily life that mirrors a larger observation on the human predicament. A grocery shopping trip turns into a reflection on value vs cost, and how consumption in our society is driven by the perception of value that's presented to us.

What is the difference in value that our minds create between a $5 container of blueberries, and a $1 container? What is the difference between price, cost and value? What things in our lives do we treat as disposable when they are cheap, but treat as treasure when they are pricey? What would it look like if the things we consume were priced to account for both the value and the cost of that item? How do we approach our lives with a more critical and systems-lens eye?

Among the in-video questions for viewers: Have you had a "blueberry moment" in the buying and reflecting of things?

(Recorded August 13, 2025)

Show Notes and More

Watch this video episode on YouTube

Want to learn the broad overview of The Great Simplification in 30 minutes? Watch our Animated Movie.

---

Support The Institute for the Study of Energy and Our Future

Join our Substack newsletter

Join our Discord channel and connect with other listeners