How Sujin Osatarayakul Builds Bags Like Buildings | Emily Blumenthal & Kazumi Takahashi & Sujin Osatarayakul

For Sujin, handbags aren’t sewn—they’re constructed. Trained as an architect, she approaches her brand, Elemood, with the same principles she’d apply to a building: structural integrity, simplicity, and form as function. With no fashion or sewing background, she pioneered designs like the Mono bag—crafted from a single piece of material—and the Expert, made from one repeated pattern, creating sculptural pieces unlike anything in the market. After a decade of success, Sujin nearly walked away ...