Elvis Presley's Unending Mystique: New Box Set, 90th Birthday Bash, and Hologram Concert

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In the past few days the name of Elvis Presley has shimmered across headlines and social feeds in ways that speak volumes about his unending mystique and the biographical significance of fresh developments. According to RCA Records and Legacy, a new Elvis Presley box set titled Sunset Boulevard is set for release on August 1 packed with 89 tracks, the majority comprised of never-before-heard rarities or studio alternate versions. This collection, chronicling his prolific Los Angeles sessions from 1970 to 1975, includes revealing takes on classics like Burning Love and Separate Ways, the latter hailed as Elvis’s most personal recording. Industry insiders highlight that this set could shift our very understanding of Presley’s late-period artistry, putting the spotlight firmly back on his evolving sound as he faced a new decade. Sony Music is giving the moment further weight with an official listening event at Graceland during Elvis Week 2025, a clear sign this isn’t just a nostalgia exercise but a true reconsideration of the King’s legacy.

Speaking of Elvis Week, anticipation hits fever pitch as Memphis gets ready to celebrate Presley’s would-be 90th birthday with festivities set from August 8 through 16. Tickets are flying and thousands of fans are expected from around the globe, according to the official Instagram for Elvis Week 2025, showing that Elvis fever still burns bright in the public imagination. For those seeking a more spectacular homage, the much-hyped Elvis Evolution hologram concert finally launches in London on July 18 after several delays, promising an immersive, next-generation musical tribute created using advanced AI, massive archives of photos, and video footage. Andrew McGuinness, head of Layered Reality, calls it a “bucket-list” experience for fans wanting not just spectacle but a sense of stepping directly into Elvis’s life—no surprise that similar shows are already planned for Las Vegas, Tokyo, and Berlin.

On the book front, the latest Kindle release Elvis Presley: Unpublished Concert, Tour and Rehearsal Filmed Footage by Garry Gomersall dropped on June 27, calling out for more unseen footage from Elvis’s prime to be shared publicly and linking this call to Baz Luhrmann’s developing “EPiC Project,” a rumored reimagining of Elvis in concert, though official details remain under wraps for now. Meanwhile, Graceland continues to be a pilgrimage site with sold-out Elvis Experience Tours and tribute concerts like Elvis: In Person starring Matt Stone set to rock Bloomington, promising plenty of live action for diehards unable to make Memphis.

On social media, echoes of these events mix with tributes to the pivotal 1954 anniversary of Elvis quitting his job to sign with Sun Records, underscoring how even 47 years after his death, news about Elvis still stirs the global press and digital commentariat. With the intersection of new music, live celebration, and cutting-edge digital tributes dominating the headlines, Elvis Presley is not only headline news—he remains a living legend in the global consciousness.

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