171. $100M CEO Explains How to 10x Your Brand with Storytelling ft. Heidi Somers

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Adrian Per - Content creator, director, and storyteller who’s built one of the strongest personal brands in the creator space.In this episode, we talk about what it really takes to stand out online — how to turn your limitations into your unique style, build a brand that connects instead of copies, and stay authentic in a world full of trends.If you’re a creator looking to build a personal brand that actually lasts, this episode is your playbook.Check out Adrian here:https://www.instagram.com/omgadrian/https://www.content-college.com/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:12 – Why copycat creators fail to build true brands4:02 – What makes people actually stop scrolling8:16 – Creating for yourself vs. the audience9:31 – The problem with “viral hook” culture11:15 – Why not all views and followers are equal13:13 – How traditional brands can learn from creators15:29 – Personal Brand Kickstart15:54 – The 5 most important traits for creators in 202618:06 – How to use AI as a creative tool, not a crutch20:15 – The one thing AI will never replace23:43 – Turning your limitations into your superpower25:56 – Overcoming insecurities as a creator28:48 – The viral video that changed Adrian’s life30:50 – Why perfection kills relatability32:59 – Embracing imperfection & showing your real story34:48 – Playing it safe is actually risky39:11 – How Adrian feels about copycats45:48 – When your idea transcends you and shifts culture49:47 – The power of world-building in your content51:28 – What’s in Adrian’s Camera Bag56:09 – The truth about Sony, Canon, and camera preferences1:06:34 – How DJI is changing the game for solo creators1:09:26 – How Adrian removes friction from his workflow1:13:49 – Batch shooting content1:15:19 – Why every creator needs structure1:18:23 – How to protect your creative energy1:21:31 – Building longevity in the creator economy1:26:56 – Advice to creators who feel stuck1:28:19 – How to find your unique lane online1:31:29 – The one mindset shift that changed everything1:33:17 – Adrian’s philosophy on success & creativity1:36:07 – Final takeaways and reflections1:42:14 – Why your story is your greatest advantageIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

23 Okt 1h 45min

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Erica Mallett - brand strategist, creator, and former national radio host who helps people become a category of one using the science and psychology of icons.In this ep, Erica breaks down the psychology behind magnetic personal brands: why connection beats attention, why copying others kills your magnetism before it starts, and how to build a belief-based brand that people actually rally behind. We dive into the frameworks behind cult-like audiences - from The Enemy Effect and Cringe Mountain to why “different” will always beat “better.”If you want to stop blending in, find your voice, and create a brand that people believe in, this episode is your exact playbook for standing out online and building a community that truly connects.Check out Erica here:https://www.youtube.com/ ⁨@ericamallett⁩  https://www.instagram.com/erica_mallett/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 - Intro1:05 - What makes a personal brand magnetic1:45 - Who is Erica Mallett?3:45 - Why clarity matters more than consistency5:48 - The three pillars of a magnetic brand7:14 - Why copying others kills your magnetism9:49 - The power of being polarizing online12:40 - How to create belief-based content14:29 - Personal Brand Kickstart14:53 - How to find your 3 core brand themes16:50 - Cringe Mountain: why feeling cringe means growth24:26 - The Enemy Effect: building cult-like audiences28:09 - Why shared opposition builds community30:07 - How Taylor Swift uses enemies to unite fans32:34 - Turning ideology into brand identity34:06 - Why connection beats attention36:25 - How to make people believe in your brand37:33 - Frameworks behind brand magnetism38:22 - Why storytelling creates emotional resonance40:13 - Why authenticity isn’t enough anymore42:08 - How to speak directly to your people43:51 - The biggest mistakes creators make with branding45:18 - How to build long-term loyalty with your audience47:57 - The difference between good content and good branding50:46 - How to say the same message a thousand ways52:38 - The power of repetition and recognizable ideas55:07 - Why your brand should feel like a movement57:31 - Building a category of one59:37 - How to stay consistent without losing creativity1:01:59 - The internal work behind a strong personal brand1:04:29 - How to find your unique perspective1:06:31 - Why over-polishing kills connection1:09:37 - How to find your authentic tone1:11:03 - The role of emotion in brand loyalty1:13:33 - Why perfection kills relatability1:15:33 - Different is better than better1:17:11 - Why your brand’s quirks are your superpower1:18:37 - The mindset shift to build a belief-based brand1:21:46 - Why most creators play too small1:25:55 - How to break through creative insecurity1:27:55 - Becoming the kind of brand people root for1:28:54 - Why conviction matters more than confidence1:31:24 - How to attract your dream audience1:34:10 - Building a timeless personal brand1:37:15 - The secret to creating an unshakable brand voice1:39:05 - Post Pod DebriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

16 Okt 1h 55min

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartGet 2 months free of Motion Array here:https://motionarray.com/?artlist_aid=the505podcast_2970&utm_source=affiliate_p&utm_medium=the505podcast_2970&utm_campaign=the505podcast_2970What’s up, Rock Nation! Today we’re breaking down one of the biggest creator myths: that brand deals are the only way to make money. In this episode, we share the 7 income streams every creator should build, from digital products to cohorts and consulting, so you’re not relying on one-off sponsorships.We’ve made over $1M through our personal brands, and we’re showing you exactly how to do the same. Whether you’re a freelancer or creative business owner, this is your blueprint for turning your personal brand into a real business.SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 - Intro0:26 - Brand Deals13:12 - Digital Products15:08 - Motion Array 16:02 - Back to Digital Products24:37 - Cohorts32:22 - Ad Revenue38:10 - Affiliate Marketing44:23 - Consulting50:06 - Merchandise56:12 - Creator Pitfalls1:01:38 - Rock TalkIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

9 Okt 1h 9min

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Sabri Suby. He's a serial entrepreneur, Shark Tank investor, and founder of King Kong, the digital agency that’s generated over $7.8 billion in sales for clients.In this ep, Sabri breaks down the psychology behind brands people obsess over: why scarcity and friction actually make your product more desirable, why the first sale should start a relationship (not end it), and how premium positioning attracts better clients with less stress. We dive into cult-like brand building, the mistakes that keep most businesses broke, and how to craft offers so powerful that customers beg to pay you.If you want to stop selling like everyone else, learn the blueprint luxury brands use to command premium pricing, and build a brand that customers line up for, this episode is your exact playbook.Check out Sabri here:https://www.youtube.com/ ⁨@SabriSubyOfficial⁩  https://www.instagram.com/sabrisuby/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 - Trailer1:15 - What Luxury Brands Know About Buyer Psychology2:18 - Lessons Small Businesses Can Steal from Rolex & Louis Vuitton5:54 - Designing a Premium Customer Experience8:39 - Why Showmanship Creates Loyalty10:37 - Learning from Luxury Hotels & Concierge Services12:20 - The Difference Between Cheap Clients and Premium Clients14:36 - Artlist15:28 - Do Waitlists Still Work in 2025?17:58 - Sales as Seduction & Playing Hard to Get19:37 - $2K Gyms and the Power of Environment22:24 - Information Asymmetry: How Luxury Brands Control the Sale24:43 - Why Higher Prices Need More Friction27:54 - Qualifying Buyers and Saying No to Clients30:59 - Personal Brand Kickstart31:23 - Why Your First Product Should Be Free33:20 - Building a Product Suite Around One Problem34:29 - Scaling Pains: Leadership and Fulfillment at 100+ Employees37:52 - How to Inject Vision and Energy into Your Team41:13 - Sell What They Want, Give What They Need45:14 - Funnels That Actually Work in 202549:00 - The Future of VSLs in an AI World51:18 - Sabri’s Content Flywheel Strategy53:56 - Paid Ads Metrics That Matter55:56 - Building a Customer Journey that Converts58:46 - Why Most Agencies Stay Small1:02:32 - The Moral Obligation to Sell if You’re the Best1:06:28 - Copywriting: It’s Not How You Say It, It’s What You Say1:08:19 - Why Scarcity and Friction Increase Desire1:11:20 - Selling the Dream vs. Selling the Work1:16:46 - How to Make Customers Beg to Buy1:20:56 - Shark Tank1:26:02 - The Economics of High-Ticket Offers1:29:40 - Sabri on Organic Content vs. Ads1:35:25 - Why Status Is the Ultimate Currency1:40:59 - Consulting for 5051:47:49 - Advice to Your 18-Year-Old SelfIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

2 Okt 1h 50min

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Camille Adrian, one of the top personal brand strategists helping creators turn content into real income.In this ep, Millie breaks down her 3-phase system (Build, Scale, Profit), why action beats clarity, and how even micro-creators can land paid deals. We dive into the income streams that actually work, how to find your unique “recipe” for content, and why giving away free value is the fastest path to trust and sales.If you want to stand out, stop relying on brand deals, and build a $10K/month brand without burning out, this episode gives you the exact playbook.Check out Millie here:https://www.youtube.com/ ⁨@MillieAdrian⁩  https://www.instagram.com/itsmodernmillie/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 - Intro1:03 – The First Step to Building a $10K Brand2:02 – Brand Collabs as Your Starting Point3:51 – The Many Ways Creators Monetize5:38 – The 3 Phases: Build, Scale, Profit7:17 – Action Creates Clarity (Not the Other Way Around)11:52 – How to Find Your Niche & Brand Clarity15:14 – Personal Brand Kickstart15:39 – Scaling Beyond Brand Partnerships17:13 – Why You Should Teach Generously (Free vs Paid)19:39 – The Thanksgiving Analogy for Digital Products22:17 – Discovering Your Unique Recipe for Content26:52 – The Power of Analytics (CTR, Titles & Thumbnails)30:01 – Packaging: Titles & Thumbnails Drive Growth31:37 – Avoiding Unnecessary Friction as a Creator34:40 – Why Going Back to a Job Isn’t Failure35:55 – Structure & Balance Between Job and Content38:35 – Investing in Yourself to Unlock Growth42:09 – Which Platform Should You Start On? (IG vs TikTok vs YouTube)47:21 – 3 Strategies to Grow (Niche, Audience, Identity)53:13 – How Millie Would Start From Scratch Today56:26 – Building Products Your Audience Actually Wants1:02:38 – Warming Up Your Audience Before a Launch1:07:34 – Balancing Business & Motherhood1:10:02 – Prepping 100+ Videos Before Maternity Leave1:12:43 – Why Breaks Don’t Ruin Your Growth1:14:54 – Normalizing Highs and Lows in Content Creation1:16:26 – Staying Consistent Through Ruts1:18:04 – How to Bounce Back After Burnout1:21:16 – Lessons From 6 Years as a Creator1:23:56 – Rapid-Fire Audience Q&A1:30:14 – Final Takeaways & Closing ThoughtsIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

25 Sep 1h 32min

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Kolin Jones - founder and CEO of Amalfi Jets, one of the fastest-growing private aviation companies in the world. While most of his competitors stuck to polished ads and Google keywords, Kolin flipped the script and turned TikTok into his main growth engine, racking up billions of views with provocative office skits, culture clips, and disruptive behind-the-scenes contentKolin breaks down how to engineer virality in one of the most conservative industries imaginable, why safe is actually risky, and how consistency and volume beat aesthetics every time. From declaring war on industry “dinosaurs” to turning impressions into real revenue, he shares the exact systems that scaled Amalfi Jets from startup to tens of millions.If you want to understand how to make any business go viral - even the ones that look boring on the surface - this episode is packed with lessons you can put into practice today.Check out Kolin here:https://www.instagram.com/thekolinjones/https://www.instagram.com/amalfijets/SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 – Intro1:10 – The most overlooked strategy brands don’t do on social media2:01 – Not showing off the planes to go viral4:21 – Kolin’s provocative approach to social media5:27 – Declaring war on Dinosaurs7:29 – How to make an unsexy brand viral8:56 – Using tech & efficiency to scale Amalfi11:03 – People buy from people13:00 – The responsibility of flying private15:44 – Personal Brand Kickstart16:08 – Utilizing campaigns as a content strategy17:17 – Strategically targeting an affluent audience19:30 – Getting creative to generate success21:48 – Bringing employees into content24:02 – Building trust and brand equity with clients25:15 – The absurd lifestyle of flying private27:33 – Can virality be manufactured?28:45 – Social media is a volume game30:13 – Competing against legacy jet companies31:51 – Why organic content beats paid ads34:39 – Outworking and outposting competitors38:01 – Handling criticism from the industry39:35 – Turning views into qualified leads44:06 – Why more friction creates better customers45:46 – Data, attribution, and scaling systems47:49 – Organic content as the best marketing49:11 – Google, TikTok, and the future of search50:32 – Copywriting & SEO for brand equity53:31 – Competing against better-funded rivals54:54 – Landing your first customers as a new founder58:15 – Lessons for first-time entrepreneurs59:45 – Scaling from $3M to $15M in revenue1:02:44 – Using data to understand your customers1:05:29 – Customer experience as a competitive advantage1:08:01 – The power of branding and perception1:09:05 – Surviving the early days of Amalfi Jets1:10:22 – Sacrifices and risks of entrepreneurship1:12:04 – Kolin’s mindset when building Amalfi1:13:46 – Navigating rapid growth and challenges1:14:55 – Why speed beats perfection in business1:18:05 – Staying competitive in a cutthroat industry1:18:54 – The pressure of leading a team1:20:46 – Keeping consistency at scale1:22:20 – Why competitors can’t copy Amalfi1:23:17 – The importance of brand reputation1:25:06 – Leveraging content for long-term trust1:27:25 – Building resilience as an entrepreneur1:28:44 – Kolin’s advice for new founders1:30:43 – Advice to your 18-year-old self1:32:13 – Post pod debriefIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

18 Sep 1h 54min

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstartWhat’s up, Rock Nation! Today we’re joined by Chris Do - award-winning designer, educator, and founder of The Futur. He’s built one of the most recognizable personal brands in the creative world, reaching millions with lessons on business, creativity, and self-expression.Chris reveals why most creators feel invisible online, how to cut through A.I.-driven noise, and why value has to come before selling. From leaning into vulnerability to building the “bank of karmic equity” to experimenting with bold new formats, he shares the exact playbook for standing out.If you want to build a profitable personal brand before it’s too late, this episode is packed with practical, hard-earned lessons from one of the most respected voices in design and business.Check out Chris here:https://www.instagram.com/thechrisdo/https://www.youtube.com/ ⁨@thefutur⁩  SUSCRIBE TO OUR NEWSLETTER: https://the505podcast.ac-page.com/rock-reportJoin our Discord! https://discord.gg/xgEAzkqAvsKostas' Lightroom Presetshttps://www.kostasgarcia.com/store-1/p/kglightroompresetsgreeceCOP THE BFIGGY "ESSENTIALS" SFX PACK HERE: https://courses.the505podcast.com/BFIGGYSFXPACKTimestamps: 0:00 - Intro1:16 - Why most people feel invisible online2:42 - Can the average creator still cut through the noise?3:46 - The danger of making content for the wrong reasons6:16 - Why storytelling and meaning matter in content8:25 - When Chris started leaning into vulnerability online11:22 - How to find your authentic voice as a creator14:18 - Our Personal Brand Playbook14:42 - Building confidence to show up on camera20:24 - Clubhouse lessons: learning to think in real time25:01 - Why value comes before selling29:24 - Impact-driven content and reciprocity35:38 - Entertainment vs. education in personal branding38:30 - Depositing into the “bank of karmic equity”42:25 - Why “the riches are in the reaches”44:08 - Testing new content formats vs. proven strategies47:11 - Why Chris started “man on the street” content49:39 - Chris’ favorite stand up comics50:55 - Why great artists always keep growing57:25 - The curse of pivoting into education too late59:33 - The problem with copying others’ content style1:04:47 - Advice for creators building a personal brand in 20251:08:19 - Chasing perfection vs. publishing consistently1:15:58 - The difference between visionaries and followers1:19:32 - How Chris structures his content strategy1:23:01 - How Chris monetizes through partnerships & equity1:27:48 - Chris’ thoughts on Alex Hormozi’s $100 million book launchIf you liked this episode please send it to a friend and take a screenshot for your story! And as always, we'd love to hear from you guys on what you'd like to hear us talk about or potential guests we should have on. DM US ON IG: (Our DM's are always open!) Bfiggy: https://www.instagram.com/bfiggy/ Kostas: https://www.instagram.com/kostasg95/ TikTok:Bfiggy: https://www.tiktok.com/bfiggy/ Kostas: https://www.tiktok.com/kostasgarcia/

11 Sep 1h 44min