EA Sports: FC26, the impact of women's football, new partnerships, EA Futures, and celebrating Chloe Kelly with Senior Marketing Director for EA Sports FC, James Salmon
This episode of the Footballco Business Podcast was recorded live in Basel ahead of the 2025 Women's Euro Final and features Senior Marketing Director for EA Sports FC, James Salmon. James joined us to discuss the impact of women's football in the FC series, the impact of new partnerships, the role of the FC Futures project and why everyone loves Chloe Kelly.
4 Sep 17min
World Cup '26, MLS 3.0 and the best soccer cities in the US with Sports Business Journal's Alex Silverman
On this episode, we're joined by Sports Business Journal's Soccer Staff Writer, Alex Silverman, for a show dedicated to US Soccer. Alex takes us through SBJ's recently published list of the best US cities for soccer business, looks back at the Club World Cup and forward to the World Cup, and what's next for MLS.
13 Aug 30min
How to bring creativity into women's football marketing and working with players ft, Polly Barnes, James Marshall and Jenny Mitton
On this show, we're finding out how to and why we need to bring creativity into women's football marketing, how to get the best from players, and the importance of understanding the culture. Also...the worst women's football marketing cliches, the importance of football adjacent culture and what it's like managing Toone and Russo. This episode was recorded live at Rewriting the Rules - an event held at INDIVISA HQ during the second week of the 2025 Women's Euro, focused on how brands and media are winning in women's football by doing this differently.
30 Juli 31min
How Mercury 13 are creating the LVMH of football with Victoire Cogevina Reynal
On this show, our guest is the Co-founder and Co-CEO of Mercury 13, Victoire Cogevina Reynal. Victoire joins us to discuss Mercury 13's first year owning FC Como Women, the club's rebrand, its role in the multi-club ownership group's plans and the importance of fashion and lifestyle. Victoire also discusses her admiration for Angel City FC, how they pitch to commercial partners and welcoming Juan Mata and Sergio Oliveira onto the board.
14 Juli 30min
Women's football fandom in Saudi Arabia - Opportunities for brands with INDIVISA, Rise and Wavemaker
The growth of women's football in Saudi Arabia presents numerous opportunities for brands to be part of a unique movement and a pivotal moment in women's sport in the region. However, navigating and understanding this fandom isn't straightforward. To help brands better understand women's football fandom in Saudi Arabia, our women's football brand, INDIVISA, hosted a panel featuring: Tonia Eid - L'Oréal Beauty Division Lead at the global media network Wavemaker Farah Badran - Sport Strategy Consultant at independent sports, culture, and entertainment agency, RISE. Andy Jackson - SVP for the Middle East at Footballco The panel was moderated by our of VP of marketing and communications, Fabiola Wilcox.
25 Juni 33min
Women's Euros special: Media, marketing and more - how women's football in England has changed since 2022 ft Expected Goals
On this episode, we're joined by the hosts of the Expected Goals podcast, Maggie Murphy and Matt Cutler to discuss what's changed in women's football in England since the Lionesses lifted the trophy on home turf in 2022. Maggie and Matt cover the impact of the Lionesses on both international and domestic attendance, the ever-changing broadcast set-up, how brands have changed their approach, and even try to predict the winner of the forthcoming Women's Euro. If you like this, check out the Expected Goals podcast. Expected Goals leads the business conversation for women's football. It is a must-listen for anyone riding the women's football wave - both those investing in it and those who want to understand the dynamics of the business underpinning it.
11 Juni 48min
MLS at 30 ft SportsPro - The biggest changes, signings, deals, and more with Major League Soccer now in its 30th season
With Major League Soccer now in its 30th season, SportsPro's Michael Long and Sam Carp join our own Patrick Stiegman to discuss the growth of the league since its first season in 1996 and what the future holds post-World Cup. For more, read Sam Carp's feature: The Health Check: Why MLS sponsorship growth is about more than just Messi - https://www.sportspro.com/insights/features/mls-sponsorship-portfolio-growth-messi-effect-adidas-apple/
28 Maj 43min
