106. Identity & Business: Why Who You Are Shapes the Success You Create

In this episode of Talk Tovey To Me, Jess and Meg explore one of the most powerful and often overlooked aspects of business growth: IDENTITY.

Your strategies, systems, and marketing will only take you so far if the person behind them is still operating from outdated beliefs and habits. Jess and Meg share their personal journeys of shifting from “hands-on doers” into business owners and leaders, and how letting go of old roles opened space for greater growth and sustainability.You’ll learn a practical five-step identity framework that they teach inside retreats and coaching containers—designed to help you clarify your desired identity, honestly assess where you are now, and reframe limiting beliefs that hold you back.

This is a conversation about more than business; it’s about who you’re becoming in every area of life, and how that alignment unlocks the next level of results.If you’ve ever wondered why strategy alone hasn’t created the momentum you expected, this episode will show you the missing piece: your identity.

Ready to step into the version of yourself that can hold the business—and the life—you’re building? Press play and discover how shifting your identity can unlock growth, clarity, and sustainable success.

👉 Love this episode? Follow Talk Tovey To Me, leave a review, and share it with your business besties! 💖 #TalkToveyToMe💪🏽

At MGTVY Coaching, we understand that achieving your goal body is a science, but getting there is a behaviour. That’s why we aren't just another training program and nutrition plan - We are here to educate and empower you to unf$%k your relationship with food, build body confidence, and create a flexible routine & lifestyle that facilitates SUSTAINABLE results.

Book your FREE consultation call with Meg today → ⁠https://www.megtovey.com/

💄🔓Jess is the Founder of House of Brows Cosmetic Tattoo and HB Academy, an Accredited Trainer, Expert Cosmetic Tattoo Artist, and Business Mentor. Jessica helps beauty business owners stand out, sell out, and scale with confidence, systems, and authority. Through her mentorship, Jessica supports beauty professionals to build unique and recognisable brands that attract premium clients, and build businesses that generate consistent high income months. Jess combines elite-level industry expertise with business strategies and her proven framework, to empower artists to own their value, lead with authority, and create long-term, scalable success. If you're ready to stop playing small and start building the business you've always envisioned, now is the time to take action.

• To learn more about mentorship with Jessica, click here → ⁠ https://www.houseofbrows.com.au/pages/pmu-authority
• Discuss if you would be a good fit for mentorship with Jessica, book your FREE discovery call with Jessica here → ⁠https://www.houseofbrows.com.au/pages/lets-chat-about-hb-academy

Connect with Us

Podcast Instagram: ⁠⁠https://www.instagram.com/talktoveytomepod/⁠ ⁠

Meg’s Instagram: ⁠⁠https://www.instagram.com/megantovey/⁠⁠

Jess’s Instagram: ⁠⁠https://www.instagram.com/jesstovey/⁠

https://www.instagram.com/houseofbrows__/⁠

Chapters:

• 00:00 – Introduction: Why identity is the foundation of business growth

• 01:08 – Your business reflects the version of you who runs it

• 02:17 – Meg’s transition: from coach to CEO and letting go of admin tasks

• 03:34 – Jess’s evolution: from tattooist to business owner

• 05:12 – Integrating health, lifestyle, and vision into future identity

• 06:29 – Growth through subtraction: stopping misaligned actions

• 07:44 – Leadership and the importance of outsourcing effectively

• 08:13 – The Identity Framework: 5 steps to align with your desired future

• 12:12 – Playing small vs. embracing your vision

• 15:36 – Reframing limiting beliefs into empowering identity statements

• 16:58 – Choosing new actions and beliefs daily

• 17:39 – Why manifestation works only when paired with aligned action

• 18:07 – Closing reflections