The Boring Leader

The Boring Leader

“Entrepreneur, author and former CMO Roy Osing dares to be different - in fact, he insists on it and helps his clients to do the same!

Roy is a one of a kind leadership thinker with little patience for those who practice performative creativity instead of getting their hands dirty with the real thing. He has grown a start-up to billion dollar sales and authored seven books in his ‘Be Different or Be Dead’ series.

Roy shares his contrary leadership philosophies from falling in love with micromanaging to his human-centric hiring process.

Why you should listen:

✔️ Leadership that cuts the CLAPTRAP is specific, not aspirational.

✔️ Create don’t copy. That’s a leadership priority for standing out.

✔ D️elegation can be leadership abdication.

✔️ Real leadership means hogging the strategy.

✔️ Micromanaging is a leadership responsibility.” — Zoe Routh, Host, Zoe Routh Podcast

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Why Settling For “Best” Is a Death ☠️ Sentence!

Why Settling For “Best” Is a Death ☠️ Sentence!

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Sales Revolution: The New 🆕 Rules

Sales Revolution: The New 🆕 Rules

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Crush the Norm, Cash the 💰 Checks

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Crush the Norm, Cash the Checks🔥🚀 Thomas Helfrich chats with Roy Osing, author of Be Different or Be Dead, about the secret sauce to thriving in today’s saturated market! 🔹 The Power of Differentia...

29 Dec 202544min

Beyond Skills: The Goosebump 😮 Hiring Rule

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🚀 Beyond Skills: The Goosebump Hiring Rule!Learn how to hire talent that truly aligns with your vision and skyrockets your career. 💡📚Get ready for game-changing strategies, unique positioning tips,...

15 Dec 20251h 18min

Shatter Limits And Become 🚀 Unstoppable

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🔥 Shatter Limits & Become Unstoppable 💥💡 Roy Osing, a badass entrepreneur & leader, drops truth: “Find what they care about & do it differently—that's the magic dust.”🚫 Don’t follow the herd—head ...

1 Dec 202535min

Why “The Price Trap” Will Kill 💀 Your Business

Why “The Price Trap” Will Kill 💀 Your Business

🚨 Why “The Price Trap” Will Kill Your Business 🚫When rivals slash prices, don’t get sucked in! 😱 Focus on adding real value 💎 and delivering premium solutions. That’s how you win big and last long...

17 Nov 20257min

💥 Why Serving Is The New Leading

💥 Why Serving Is The New Leading

🔥 Why Serving is the New Leading 💥Roy Osing, a $BILLION business builder, swears by asking “How can I help?” 🙌—genuine support = killer results. Want a boss team? Tune into Business Essentials Dail...

3 Nov 202521min

Building Sales 😎 Legends

Building Sales 😎 Legends

🔥Building Sales Legends Let’s Break it Down 💪Forget just dialing and grinding—Roy Osing says it’s about being a strategic powerhouse! 📈 Your team should WOW customers and make them your biggest fan...

20 Okt 20259min

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