What is The Most Enormous Mistake in Marketing?

What is The Most Enormous Mistake in Marketing?

“If you can’t differentiate yourself from others, you ain’t gonna stand out.

So how do you do that? Well, it’s NOT by claiming you’re number one in the market. Nope, that just won’t cut it anymore, says Roy Osing, a former president who took an internet startup to $1 billion in sales.

Instead, he says, you have to be the ONLY one in your market that does what you do. Also, you need to focus on cravings-based marketing rather than needs-based marketing and to target specific customer groups.

Plus, Roy highlights the importance of customer retention and creating barriers to customer exit. He suggests that marketing should be a strategic resource and focus on delivering value and building customer loyalty.

He offers the idea of a revolutionary marketing plan that differentiates yourself from competitors.”— Chris Ashmore, Host, Master Your Market Podcast

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🚀Taking your career to the next level can feel like a tough climb 🧗‍♂️. Sometimes luck plays a part 🎲, but for most, it's a journey full of challenges. The good news? There are simple moves you can...

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Crush the Norm, Cash the Checks🔥🚀 Thomas Helfrich chats with Roy Osing, author of Be Different or Be Dead, about the secret sauce to thriving in today’s saturated market! 🔹 The Power of Differentia...

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