How To Build A Cult | Lulu Cheng Meservey

How To Build A Cult | Lulu Cheng Meservey

Lulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground. ----- About Lulu: Having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack, she is now the creator of Rostra, the only advisory firm focused on founder-led comms. ----- Approximate Timestamps: (00:00) Introduction (08:34) The Importance Of The Hook (14:35) Why Do Governments And Large Corporations Communicate So Poorly? (21:50) How To Build A Cult (27:56) How Trust And Likeability Affect Your Messages (39:19) How To Respond To A Public Relations Attack (42:57) One Death Is A Tragedy, A Thousand Are A Statistic (47:34) The Importance Of Being First (55:22) Overcoming Being The Underdog (1:00:03) How To Play Offence In PR (1:05:36) 3 Things To Make A Difference In Your Comms / Storytelling (1:21:07) The Halo Effect (1:25:52) Practical Comms Advice For Everyday Work Interactions (1:46:17) What Is Success For You? ----- Thank you to the sponsors for this episode: Basecamp: Stop struggling, start making progress. Get somewhere with Basecamp. Sign up free at http://basecamp.com/knowledgeproject reMarkable: Get your paper tablet at https://www.reMarkable.com today .tech domains: Nothing says tech like being on .tech https://get.tech/ ----- Upgrade: Get a hand edited transcripts and ad free experiences along with my thoughts and reflections at the end of every conversation. Learn more @ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/membership⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Newsletter: The Brain Food newsletter delivers actionable insights and thoughtful ideas every Sunday. It takes 5 minutes to read, and it’s completely free. Learn more and sign up at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠fs.blog/newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠------Follow Shane ParrishX ⁠⁠⁠⁠⁠@ShaneAParrish⁠⁠⁠⁠⁠ Insta ⁠@farnamstreet⁠ LinkedIn ⁠Shane Parrish Learn more about your ad choices. Visit megaphone.fm/adchoices

Avsnitt(271)

[Outliers] J.W. Marriott: Building an Empire Without a Master Plan

[Outliers] J.W. Marriott: Building an Empire Without a Master Plan

Bill Marriott built the largest hotel company in the world. But he didn’t open his first hotel until he was 55 and he fought against it the whole way. In fact, the man that would go on to build the w...

10 Mars 39min

Inside the Mind of Robinhood Co-Founder Vlad Tenev

Inside the Mind of Robinhood Co-Founder Vlad Tenev

Robinhood's co-founder reveals the brutal reality of surviving an 80% market crash, going "founder mode" to cut corporate bloat, and what actually happened during GameStop. Vlad Tenev is the co-found...

3 Mars 1h 50min

[Outliers] The Obsession That Built Nike | Phil Knight

[Outliers] The Obsession That Built Nike | Phil Knight

Phil Knight is the founder of Nike, the brand that reshaped sports and became one of the most powerful companies in the world. What would you do if your bank, your supplier, and your government all t...

24 Feb 37min

The $2 Trillion Mind | Nicolai Tangen

The $2 Trillion Mind | Nicolai Tangen

Nicolai Tangen is the CEO of Norges Bank Investment Management, the world’s largest sovereign wealth fund. He is responsible for managing $2.1 trillion. That's roughly 1.7% of every listed company on ...

17 Feb 1h 2min

The Psychology of Power | Michael Ovitz

The Psychology of Power | Michael Ovitz

Michael Ovitz co-founded CAA and helped reshape Hollywood, then took the same playbook into tech investing and advising founders. In this conversation, he breaks down the operating rules that kept CA...

3 Feb 1h 36min

[Outliers] How McDonald’s Took Over America | Ray Kroc

[Outliers] How McDonald’s Took Over America | Ray Kroc

Ray Kroc turned McDonald’s from a single roadside restaurant into a system built to scale. At 52, after decades selling paper cups and milkshake machines, he opened the first McDonald’s in 1955 and h...

27 Jan 50min

Morgan Housel: Wealth is What You Have Minus What You Want

Morgan Housel: Wealth is What You Have Minus What You Want

Morgan Housel breaks down the exact framework he uses to build wealth, minimize financial stress, and buy freedom. While most financial advice focuses on how to get rich, Morgan explains why the skil...

20 Jan 1h 57min

The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers]

The Multidisciplinary Approach to Thinking | Peter D. Kaufman [Outliers]

Peter D. Kaufman is the Chairman and CEO of GlenAir, the editor of Poor Charlie’s Almanack, and was a decades-long friend of Charlie Munger. In a talk that was never meant to be made public, one of t...

13 Jan 26min

Populärt inom Business & ekonomi

framgangspodden
badfluence
varvet
rss-jossan-nina
rss-borsens-finest
avanzapodden
rss-svart-marknad
svd-tech-brief
uppgang-och-fall
rss-dagen-med-di
fill-or-kill
rss-kort-lang-analyspodden-fran-di
rss-den-nya-ekonomin
24fragor
lastbilspodden
dynastin
rss-inga-dumma-fragor-om-pengar
rikatillsammans-om-privatekonomi-rikedom-i-livet
kapitalet-en-podd-om-ekonomi
borsmorgon