#11 - AI in Healthcare Marketing | Georgina Dominguez, Opella's Marketing Excellence Leader on AI Tools & Personalization

#11 - AI in Healthcare Marketing | Georgina Dominguez, Opella's Marketing Excellence Leader on AI Tools & Personalization

Join host Miguel Machado in conversation with Georgina Dominguez, Marketing Excellence leader at Opella (formerly Sanofi Consumer Healthcare). With 15+ years of experience across global organizations including HP, Johnson & Johnson, and now Opella, Georgina shares how AI is transforming healthcare marketing strategies despite regulatory challenges.

Key highlights:

  • AI-Powered Efficiency: Discover how implementing strategic AI tools has saved Georgina's team 80% of their time on marketing projects
  • Specialized Marketing Tools: Learn about powerful solutions like Persona Bot for creating "living digital personas" and InnoExplorer for predicting product potential
  • Precision Marketing in Healthcare: Understand how AI enables delivering personalized content to both consumers and healthcare professionals while navigating regulations
  • Human-AI Partnership: Explore why human intelligence remains essential in guiding AI tools to ask critical business questions and deliver better results
  • Learning Through Practice: Gain insights on the most effective approaches to mastering AI, from industry events to the critical importance of hands-on experimentation


Perfect for marketing leaders in healthcare and regulated industries seeking practical AI applications that drive measurable results. Discover how to implement personalization strategies, automate content creation, and transform marketing approaches while maintaining compliance and human-centered thinking.

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#23 - AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

#23 - AI in CPG Marketing: Creative Speed and Scale Transformation with Elena Espinoza

Join us for an illuminating conversation about how AI is revolutionizing creative development and marketing in the consumer packaged goods sector with Elena Espinoza, Marketing Director at Lipton ICE-...

5 Feb 31min

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

#21 Retail's AI Transformation: Predictive Analytics & Personalization at Walmart Canada - Montserrat Padierna

Discover how one of the world's largest retailers is embedding AI across every customer touchpoint. In this episode, Montserrat Padierna, Customer Insights and Analytics Lead at Walmart Canada, reveal...

22 Jan 18min

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

#20: Banking's AI Revolution - Automating 85% of Operations with Scotiabank's Paulina Prieto

What if the key to AI success in banking isn't replacing humans—but amplifying them?Join us for a revealing conversation with Paulina Prieto, Head of Products and Digital Solutions at Scotiabank Mexic...

20 Nov 202524min

#19- AI Patient Revolution with Daniel Gartner I Roche Pharmaceutical

#19- AI Patient Revolution with Daniel Gartner I Roche Pharmaceutical

What if AI could predict when a patient will abandon their treatment before they even know it themselves?Join us for a groundbreaking conversation with Daniel Gartner, Omnichannel Outcomes Senior Lead...

16 Okt 202525min

#18- AI in Banking: MarTech Transformation and Hyper-Personalization with Alberto Sanchez

#18- AI in Banking: MarTech Transformation and Hyper-Personalization with Alberto Sanchez

Join us for a fascinating deep dive into how AI is revolutionizing banking and financial services marketing with Alberto Sanchez, Deputy Director of MarTech for Digital Channels at one of Mexico's maj...

2 Okt 202523min

#17 - AI Implementation Frameworks: Digital Transformation Best Practices with Roberto Tovar

#17 - AI Implementation Frameworks: Digital Transformation Best Practices with Roberto Tovar

Join us for an insightful conversation with Roberto Tovar, a tech and digital transformation leader with extensive experience driving innovation across manufacturing, oil and gas, consumer goods, and ...

21 Aug 202529min

#16 - Scaling AI Creativity: From 10 to 150 Campaigns with Nataniel Espinoza - Nestlé's Digital Strategy Leader

#16 - Scaling AI Creativity: From 10 to 150 Campaigns with Nataniel Espinoza - Nestlé's Digital Strategy Leader

Join us for an insightful conversation with Nathaniel Espinoza, Senior Manager of Digital Strategy and Brand Building at Nestlé, as he shares his remarkable 15-year journey from traditional advertisin...

7 Aug 202535min

#15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey

#15 - AI Video Revolution: Strategic Content Production for CMOs I VideoFresh CEO Rob Wiltsey

Join us for a strategic deep dive with Rob Wiltsey, CEO of VideoFresh, as he reveals how CMOs can navigate the AI content revolution without sacrificing brand authenticity. With over 15 years of produ...

24 Juli 202535min

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