#108 Implanting False Memories Into Your Brain

In this week’s episode, Matt Walker explores memory's astonishing malleability, challenging the belief that recollections are fixed. He highlights Loftus's car crash study, showing how subtle language altered speed memories and implanted false details, and reviews the "Lost in the Mall" experiment which proved fabricated autobiographical memories can be instilled. Matt also notes that neuroimaging reveals false and true memory patterns in the hippocampus are remarkably similar, underscoring m...