How to Create a Virtuous Cycle for Brand Ambassadors, with Laura Masters of Expedia Group

Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it feeling forced? We learn how Expedia Group gets amazing content by creating a virtuous cycle for their brand ambassadors. Laura Masters is the Director of Global Employer & Talent Brand at Expedia Group. Laura Masters on LinkedIn: https://www.linkedin.com/in/masterslaura/ Life at Expedia: https://careers.expediagroup.com/life/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!