240. Why 'I Deserve It' Keeps Sabotaging You (And How to Stop)
Ready To Lose29 Sep 2025

240. Why 'I Deserve It' Keeps Sabotaging You (And How to Stop)

You've probably thought it before: "I deserve it." After a long day, a stressful week, or even just because you've been "good," that thought can feel so true. But here's the problem... when "I deserve it" shows up, it often WINS over your long-term goals. It keeps you from the things you really want.

In this episode of Ready to Lose, we're digging into why that happens- and more importantly, what to do about it. You'll learn the difference between your goal whys (the big, future reasons you want to lose weight) and your behavior whys (the in-the-moment reasons that actually keep you showing up).

We'll cover:

  • Why your "goal whys" (like wanting to lose 20 lbs or feel confident again) don't always work in the heat of the moment.

  • How the "I deserve it" thought sneaks in and derails your progress.

  • The kind of "whys" that are powerful enough to compete with instant gratification.

  • Real client and personal examples using these tools

Because here's the truth: you do deserve it, but what you really deserve is to feel good now and stay consistent long-term. And that's exactly what this episode will help you do.

Don't forget to:

Avsnitt(269)

268. Consistency Mistakes

268. Consistency Mistakes

If you've ever thought, "I'm doing everything and nothing is working"… It's probably not what you're doing. It's how consistently you're doing it. Recently a client told me she's feeling soooo confide...

27 Apr 14min

267. You Might Have to Gain Weight Before You Lose It

267. You Might Have to Gain Weight Before You Lose It

You might have to gain weight before you lose it. I know… not exactly what you want to hear. But if you've ever tried to lose weight, felt like you were "doing it right," and then saw the scale go up…...

20 Apr 15min

266. Positive Body Image

266. Positive Body Image

Should you feel positive about your body now... or is that something that only comes after you hit your goal weight? In this episode, I'm sharing my own experience with this (including the diets, the ...

6 Apr 17min

265. The Problem With 'What I Eat in a Day' Videos

265. The Problem With 'What I Eat in a Day' Videos

You've watched them. Saved them. Maybe even tried to follow them step-by-step. In this episode, we're breaking down the real problem with copying what "healthy" or thin women eat and why it's not givi...

30 Mars 16min

264. Stop Using Your Goal Against Yourself

264. Stop Using Your Goal Against Yourself

How often do you think about your goal? And more importantly… how does it make you feel? If your answer is stressed, frustrated, or anxious… you might be using your goal against yourself. Goals are me...

23 Mars 19min

263. Why You Feel Out of Control When You're Hungry

263. Why You Feel Out of Control When You're Hungry

If hunger feels like something you need to fix immediately… this episode is for you. Because I know how easy it is to think: "I just can't do this." "I always give in." "I don't have hunger signals." ...

17 Mars 18min

262. Decision Avoidance

262. Decision Avoidance

Have you ever felt so busy and exhausted from the week, but when you look back you realize you didn't take any action towards your goals? In this episode we are talking about what it looks like to avo...

9 Mars 17min

261. How to Lose Weight When You've Never Been Able To

261. How to Lose Weight When You've Never Been Able To

You have a rough day with food. Things don't go how you planned. And on top of feeling frustrated and hopless you think… "See? I knew this wouldn't work. I've never been able to do this before." Soun...

23 Feb 23min

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