Mastering Sales | Tony Robbins' interview with the late Chet Holmes

Failure to master sales is the ultimate death sentence to any business. World-class marketing that adds massive value will get your audience's attention, but if it doesn't convert sales your business is still going to go under. And yet, mastering sales isn't as mysterious and mystical as many "gurus" would have you believe. Sales mastery is truly about knowing your ideal client and their needs, systemizing small changes to meet those needs and hiring top performers.
In this episode of the Tony Robbins Podcast, you will hear Tony interview the late Chet Holmes – former sales and marketing advisor to dozens of Fortune 500 companies, founder of Chet Holmes International and author of the #1 bestseller The Ultimate Sales Machine – about the best strategies to implement for optimizing sales within your business. Chet famously institutionalized education-based marketing – creating sales breakthroughs for his client's no matter their size by knowing the needs of the consumer better than anyone else.

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