The Future of Fertilizer - Nitrogen: Part 2, with Jupiter Ionics and Kula Bio

The Future of Fertilizer - Nitrogen: Part 2, with Jupiter Ionics and Kula Bio

Today we're tackling part two of our future of Nitrogen fertilizer discussion, focusing on the realm of business models and strategies. We chat with two companies exploring how we might reimagine the way farmers around the world buy and sell this critical input, including through distributed, rather than centralized, supply chains.

We’ll continue our conversation with Bill Brady, CEO and Director at Kula Bio and Charlie Day, CEO at Jupiter Ionics* We also add in some on the ground perspective around how farmers are handling the pressures of the fertilizer market right now by chatting with Jason McNeese, software specialist for the Asia Pacific region at Trimble Agriculture, and Darren Walford, APAC Sales Manager for Trimble Global Positioning.
In this episode, our guests speak about:

A future of small scale production of N, and how farmers have reacted to potential changes away from today’s centralized model
What benefits, especially in terms of Scope-3 emissions, might be realized by thinking differently about how and where fertilizer is made
How new N companies are tackling the challenge of creating trustworthy brands and products in the face of the many false starts in the fertilizer space.


For more useful resources please visit our website.


*Disclaimer: Jupiter Ionics is a portfolio company of Tenacious Ventures


This episode is brought to you in partnership with Trimble Agriculture, who are building technology to make farming better through precision.



Avsnitt(203)

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

Beyond Scale: Native Grains and Indigenous-Led Food Systems with Jacob Birch

While there is a growing recognition of the importance of indigenous knowledge in agriculture, all too-often, First Nations people are being asked to fit in with an established model. What if we flipp...

4 Feb 39min

The Future of Farming is Autonomous, with Brett McMickell of Kubota

The Future of Farming is Autonomous, with Brett McMickell of Kubota

We’ve hit a tipping point for autonomy in agriculture, so how far off is fully autonomous farming? In this episode, Matthew Pryor sits down with Brett McMickell, Chief Technology Officer at Kubota Nor...

21 Jan 41min

Making underwater forestry scalable and sustainable, with Andrew Morgan of Hydrowood

Making underwater forestry scalable and sustainable, with Andrew Morgan of Hydrowood

Today's episode is a tangible example of a company in the "natural capital" space. While not traditional agtech, the Hydrowood journey hits familiar themes: building a business within nature's constra...

10 Dec 202547min

Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

Have we hit the tipping point for autonomy in ag? With Shane Thomas and Matthew Pryor

Over the past few years, the conversation about autonomy in agtech has moved from “but, does it work?” to “how can I get started?” This is a significant shift, indicative of autonomous machinery becom...

26 Nov 202532min

The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey

In the race to decarbonize agriculture, the spotlight often falls on carbon sequestration, genetics, and alternative proteins. But have we overlooked something that’s right in front of us? Electricity...

12 Nov 202544min

The realities of winding up an agtech app, with Nikki Davey

The realities of winding up an agtech app, with Nikki Davey

What happens when an agtech startup with market pull, a clear mission, and global momentum still doesn’t make it?Nikki Davey is the founder of Grown Not Flown, which helped thousands of local flower g...

30 Okt 202545min

Agtech trends: bundling, unbundling, LLMs  and more with Shane Thomas and Matthew Pryor

Agtech trends: bundling, unbundling, LLMs and more with Shane Thomas and Matthew Pryor

‘Bundling’ is a well-known business strategy, especially in tech, where it’s not only used to increase sales and move slow-selling products, but also to tie customers into an ecosystem (such as Apple ...

15 Okt 202532min

Putting cotton farmers at the forefront of the cotton industry, with Marzia Lanfranchi

Putting cotton farmers at the forefront of the cotton industry, with Marzia Lanfranchi

The biggest issue facing the cotton industry isn't fast fashion or water consumption. It's that the people growing cotton have been rendered invisible. The industry fixates on fiber quality and commod...

1 Okt 202531min

Populärt inom Business & ekonomi

badfluence
framgangspodden
rss-jossan-nina
varvet
rss-borsens-finest
uppgang-och-fall
avanzapodden
bathina-en-podcast
svd-tech-brief
fill-or-kill
borsmorgon
lastbilspodden
rss-kort-lang-analyspodden-fran-di
rss-inga-dumma-fragor-om-pengar
kapitalet-en-podd-om-ekonomi
rss-dagen-med-di
rss-den-nya-ekonomin
rss-borslunch
affarsvarlden
dynastin