483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

483: How to win the game as a transcender (with Stan Bernard, MD, M.B.A.)

Welcome to an episode with bestselling author and award-winning consultant Stan Bernard, MD, M.B.A. Get Stan's book here: https://amzn.to/3MRzd4t

In this episode, Stan spoke about the transcender system and how it has changed the game for many companies that are globally known today. He discussed how we can use this approach to communicate, inspire, and influence people. We will learn why top executives consider the transcender system the most powerful winning system for companies and their products.

Stan Bernard, MD, M.B.A., is an internationally recognized, award-winning global competition consultant, keynote speaker, and bestselling author. He is the president of Bernard Associates, L.L.C. and the creator of the Transcender System™. Dr. Bernard is a former Senior Fellow at the Wharton School of Business, where he taught marketing to M.B.A. students for 14 years. He has been featured on television and in leading publications, including The Wall Street Journal, Forbes, and Bloomberg Businessweek.

For nearly four decades, Dr. Bernard has consulted with over a dozen Fortune 500 firms and 150 other leading companies spanning six continents. He has been involved in more than 300 product launches involving over 60 countries. Over 15,000 professionals have participated in his firm's Competitive Simulations ("business war games"), Transcender System Training Workshops, Transcender System Seminars, and speaking engagements.

Dr. Bernard received his M.B.A. from The Wharton School of Business and his medical degree from Baylor College of Medicine.

Brands Don't Win: How Transcenders Change the Game. Stan Bernard, MD, M.B.A.: https://amzn.to/3MRzd4t

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836: How do you gain more experience? (Case Interview & Management Consulting classics)

836: How do you gain more experience? (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss how to gain more experience. Many candidates are declined with the suggestion to gain more work experience. Unfortunately, candidates take this feedback at face value. This podcast explains what this feedback means and suggests a vital shortcut to fix this problem. Hint, it does not require work experience at all.   Here are some free gifts for you:   Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

7 Jan 11min

835: Anecdotes on Poor Networking Calls (Case Interview & Management Consulting classics)

835: Anecdotes on Poor Networking Calls (Case Interview & Management Consulting classics)

In this podcast we have listed some of the most common and most significant networking mistakes made by candidates. Since many of these have been made by clients, we have had an opportunity to discuss the mistakes, their motivations, the fall out and their response. Therefore, we can provide a comprehensive discussion on the implications of these mistakes. In general, no matter how badly a McKinsey partner networking call may go, you have little to fear.    Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

5 Jan 17min

834: Harsh Partners (Case Interview & Management Consulting classics)

834: Harsh Partners (Case Interview & Management Consulting classics)

Being a young business analyst or associate on the receiving end of blunt and harsh feedback from a partner is a very jarring experience. However, it is also somewhat of a compliment. I never understand this very, very important point until my mentor, a senior partner, pointed this out to me when the managing partner gave me a very time about an initiative I was running. In hindsight, this was one of the most profound lessons I had in my consulting career, and the managing partner became a huge ally when I was up for partnership.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

29 Dec 202524min

833: Using Storytelling in Cases (Case Interview & Management Consulting classics)

833: Using Storytelling in Cases (Case Interview & Management Consulting classics)

Storytelling is a very powerful technique to ensure someone remembers you after an interview. In fact, even when we screen people at Firmsconsulting today, we use this technique I applied as a partner. The rule is simple: if I can remember your key messages from the interview the next day, I would make you an offer. That, of course, assumes you had passed all the other hurdles well enough. One way to be remembered is to be your answers around compelling stories using the New York Times rule of facts, facts and facts with a beginning and end.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

22 Dec 202523min

832: Five phrases to avoid (Case Interview & Management Consulting classics)

832: Five phrases to avoid (Case Interview & Management Consulting classics)

Communication and image in a case interview is governed by both what you say and how you say. It is true that how you say something tends to carry more weight. However, in some case, certain phrases should definitely be avoided because they cause much damage it is very hard to recover from them. We discuss them in this podcast.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

17 Dec 202515min

831: How to Hold Networking Conversations (Case Interview & Management Consulting classics)

831: How to Hold Networking Conversations (Case Interview & Management Consulting classics)

Networking calls/coffee chats are tricky. You should not be following the advice found for general recruitment. We insist our clients network with partners so most of the advice we provide is for networking with McKinsey and BCG partners. The reality is that partners are best equipped, and most influential, to assess a unique profile and make a judgement call on the spot. The danger is that if you do not impress the partner, you are very unlikely to go anywhere with further networking. The more atypical your profile, though, the greater the need to network with a partner, and the benefits far outweigh the risks.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

15 Dec 20259min

830: Speed is the wrong focus area (Case Interview & Management Consulting classics)

830: Speed is the wrong focus area (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we discuss speed. Far too many candidates focus on being faster. That is another myth.   Speed is an outcome of having good technique. So if you are slow, deconstruct your technique, analyze weaknesses and develop a new way to solve arithmetic. That is key. Unless your technique improves aka "your process to solve math," you will never improve. We explain how in this podcast. Moreover, if an interviewer or practice partner indicates you are slow, think carefully if your technique can be improved, versus merely trying to speak faster. Note, there are many different techniques to solve arithmetic problems so do not search for the "best" technique. Find one that works for you.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

3 Dec 20258min

829: Case length and details (Case Interview & Management Consulting classics)

829: Case length and details (Case Interview & Management Consulting classics)

For this episode, let's revisit a Case Interview & Management Consulting classic where we dtalk about case length and details.    When we ask candidates for more details in their resume, fit responses and cover letter, they always write longer sentences. There is an important difference between "more details" and "greater length". Most candidates are accustomed to spending just a few minutes on a thought and then writing up long and poorly structured sentences. When we ask for more details, we require more facts in the case interview or fit answer and this, crucially, usually means denser and shorter answers.   Here are some free gifts for you: Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach   McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf   Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

1 Dec 20256min

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