DoorDash Goes Full Service | Fast Five Shorts

This segment from the Omni Talk Retail Fast Five, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, explores DoorDash's launch of "Going Out"... adding restaurant reservations and in-store rewards to its app.

Chris declares DoorDash the one app he couldn't live without and says these features make it even stickier. Users can now book tables, earn DoorDash credits for reservations, and redeem exclusive in-store offers... all without leaving the app. Anne argues this is as close to a full-service super app as America will get, though she warns the experience needs to be seamless (no manual codes or barcodes like the Groupon days).

Both hosts see huge potential for restaurants to drive traffic and for DoorDash to cement itself as the go-to utility for all commerce experiences, from delivery to dining out.

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