EEC 286: Distinguish Your Brand in a Sea of Competition, with Randy Herbertson

Randy Herbertson is a recognized brand strategist, conceptor and creative director with over twenty years of marketing and innovation experience in the client, agency and media worlds, from entrepreneurial to corporate environments.

• What is the upside of a changing environment?
• How do you build a "Communication Code" with your brand's audience?
• How do you distinguish your brand in a sea of competition?
• What are some brand essentials for new and growing brands - for your investors, and your customers?
• How can you understand yours and others' "creative DNA" and how to optimize communication with everyone?

Randy Herbertson

Randy is a recognized brand strategist, conceptor and creative director with over twenty years of marketing and innovation experience in the client, agency and media worlds, from entrepreneurial to corporate environments.

Randy has worked in the WPP and Omnicom agency networks, Conde Nast Publications, Allied Domecq and E&J Gallo. He also spent several years in the digital start up world in during the height of the dotcom boom.

Most recently, Randy has worked in the boutique agency world, owning and operating two firms, including The Visual Brand, founded in 2013. He has a strong expertise in social media, digital innovation, packaging, industrial and environmental design.

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