592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing

592: London School of Economics Lecturer on AI, Strategy, and the Future of Marketing

This week's podcast features Jenna Tiffany, London School of Economics lecturer, sharing actionable insights on why most marketing misses the mark and what real value looks like in an AI-driven business environment.

Key discussion points include:

  • The real reason marketing sometimes fails to deliver measurable value, and why strategy must be linked to clear organizational objectives.

  • How AI is disrupting both the skillset and mindset of marketers, what skills must be protected, and which can be augmented.

  • Practical approaches for using generative AI, including persona-building and campaign analysis, without losing brand authenticity.

  • Tools, books, and habits Jenna uses to stay ahead in strategy, marketing, and technology, plus her top recommendation for implementing responsible AI.

Jenna draws on her experience consulting for advanced tech firms, mentoring marketers, and authoring frameworks for success, illuminating what will define great marketers over the next decade.

📚 Get Jenna's book, Marketing Strategy, here: https://shorturl.at/kIBWJ

Here are some free gifts for you:

Overall Approach Used in Well-Managed Strategy Studies free download: www.firmsconsulting.com/OverallApproach

McKinsey & BCG winning resume free download: www.firmsconsulting.com/resumepdf

Get Exclusive Episode 1 Access of How to Build a Consulting Practice: www.firmsconsulting.com/build

Enjoying this episode? Get access to sample advanced training episodes here: www.firmsconsulting.com/promo

Avsnitt(500)

636: Dr. John La Puma on the Hidden Health Costs of Indoor Living

636: Dr. John La Puma on the Hidden Health Costs of Indoor Living

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635: McKinsey Senior Partner Chris Bradley on The Real Drivers of Long-Term Economic Growth

635: McKinsey Senior Partner Chris Bradley on The Real Drivers of Long-Term Economic Growth

Chris Bradley, Senior Partner at McKinsey & Company and Director of the McKinsey Global Institute, discusses the ideas behind his book A Century of Plenty and the long-term drivers of economic growth....

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634: BCG's Julia Dhar on Why 70% of Major Change Efforts Fail

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Julia Dhar, Managing Director at Boston Consulting Group and founder of the firm's Behavioral Science Lab, joins us to discuss why most organizational change efforts fail and what leaders can do diffe...

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633: The Invincible Brain with Johns Hopkins Professor Dr. Majid Fotuhi

633: The Invincible Brain with Johns Hopkins Professor Dr. Majid Fotuhi

Dr. Majid Fotuhi, neurologist, neuroscientist, and adjunct professor at Johns Hopkins University, has spent decades studying how the brain ages and what determines whether cognitive performance declin...

4 Mars 55min

632: Building Healthier Workplaces Through Attuned Leadership (with Nidhi Tewari)

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Nidhi Tewari, a highly sought after wellbeing and work culture speaker who applies her experience as a licensed therapist to the work world, has spent more than a decade advising high-performing leade...

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631: How Elon Musk Thinks (with Charles Steel)

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Charles Steel reflects on "more than two decades in private equity, banking," combined with "public service roles, including advising Tony Blair," and how these experiences led him to a late but power...

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630: Business Innovation and Strategic Growth Advisor, Lorraine Marchand, on Sustaining Growth Through Innovation

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Lorraine Marchand, startup CEO, advisor to Johnson & Johnson, member of the Pharmaceutical Advisory Board at Columbia Business School, and faculty at Wharton, discusses how leaders can sustain growth ...

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629: Ashley Herd, Former Head of HR North America at McKinsey, on What Effective Managers Actually Do

629: Ashley Herd, Former Head of HR North America at McKinsey, on What Effective Managers Actually Do

Ashley Herd, former Head of HR North America at McKinsey, joins this episode to discuss what effective leadership looks like in practice, especially in environments defined by speed, pressure, and inc...

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