1975: How Organifi Scaled to Be a $100 Million Company With Mae Steigler

In this episode Sal, Adam & Justin speak with Mae Steigler, CEO of Organifi.

• Mae's unforgettable Sal moment. (1:15)
• From employee 1 to CEO. (3:34)
• The 24-Hour Fitness connection. (6:05)
• Her shift from animal to human health. (7:45)
• Her unconventional rise to the CEO seat. (10:39)
• The importance of building the foundation first. (12:51)
• How did they source and create their first formulation? (16:13)
• The biggest challenges of scaling a supplement company. (19:09)
• The heartbeat of their company. (20:40)
• Where does the bulk of their revenue stream come from? (25:34)
• Any surprising markets they have found themselves in? (31:09)
• The moment they knew Mind Pump was a special partner. (33:46)
• The value in meshing customer service and sales. (35:53)
• Organifi's criteria of who they work with. (41:02)
• The evolution of the supplement space and what makes her excited about the future. (44:40)
• Why their quality standards come first and foremost. (46:56)
• The good, the bad, and the ugly when it comes to margins in the supplement space. (51:23)
• Shaping the demand for higher quality products. (54:40)
• The beautiful alignment between Organifi and Mind Pump. (56:19)

Related Links/Products Mentioned

• Visit Organifi for the exclusive offer for Mind Pump listeners! **Promo code MINDPUMP at checkout**
• December Promotion: At-Home Holiday Bundle (MAPS Anywhere, MAPS Suspension, MAPS PRIME, and The No BS 6-Pack Formula all for the low price of $99.99!)
• Mind Pump #1945: How To Formulate A Supplement That Works With Shanais Pelka
• Mind Pump #1755: Insider Secrets Of The Supplement Industry With Mike Matthews
• Mind Pump Podcast – YouTube
• Mind Pump Free Resources

Featured Guest/People Mentioned

• Mae Steigler (@maesteigler) Instagram
• Drew Canole (@drewcanole) Instagram
• Hal Elrod (@hal_elrod) Instagram

Shanais Pelka (@niifounder) Instagram