190 The 4A's of Marketing by Jagdish Sheth
The Marketing Book Podcast31 Aug 2018

190 The 4A's of Marketing by Jagdish Sheth

"The 4 A's of Marketing: Creating Value for Customer, Company and Society" by Jagdish Sheth and Rajendra Sisodia

Click here to view the show notes!

https://www.salesartillery.com/marketing-book-podcast/4-a-marketing-jagdish-sheth

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