Shein Goes Physical in France | Fast Five Shorts

This segment from the Omni Talk Retail Fast Five podcast, sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso, covers Shein's first permanent move into physical retail with shop-in-shops across French department stores.

Chris rates this move a 6.5 out of 10, praising Shein's ability to test demand in physical locations while leveraging their fast-fashion manufacturing prowess. Anne sees additional benefits: attracting aspirational shoppers to luxury department stores, gathering in-person shopping data, and potentially addressing sustainability concerns through in-store returns and recycling. Is this the blueprint for digital-first brands entering physical retail?

For the full episode head here!

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