Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!
You Beauty13 Okt

Two Ex-MECCA Insiders Dropped a Beauty Brand, It Sold Out in 72 Hours!

Picture this: You're at the top of your game at Australia's biggest beauty retailer, then you quit to bet everything on bodycare. Not once, but twice. Sounds like a risky move, right?

When two former beauty executives leave their dream jobs to launch a bodycare brand, the industry pays attention. When that first brand sells out in 72 hours, people take notice. But when they follow it up by launching a second brand that flies off supermarket shelves nationwide? That's when you know you're dealing with serial entrepreneurs who've cracked the code.

Camille and Georgie, the founders behind Bronte and SOMA, share their journey from corporate beauty to launching two successful Australian brands. They reveal what it takes to succeed in the competitive beauty market, the personal story behind the Bronte name (featuring Camille's 99-year-old Italian grandmother), and their honest takes on cult products versus overhyped launches.

PRODUCTS MENTIONED:

Bronte Fragrance-Free Body Cleanser $17

Bronte Sea Salt Body Cleanser $17

Bronte Santal Body Lotion $18

SOMA Body Wash $18

Cosmetics 27 Baume 27 Advanced Formula $213 - $281

Diptyque Fragrances & Candles

Maison Francis Kurkdjian Baccarat Rouge 540 Eau de Parfum $300 - $911

Glow Recipe Dew Drops $62

The Ordinary

La Roche-Posay Australia

    FOR MORE WHERE THIS CAME FROM:

    Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here.

    Follow us on Instagram: @youbeautypodcast

    Follow us on TikTok: @youbeautypod

    Join our You Beauty Facebook Group here

    For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here

    Subscribe to Mamamia here

    GET IN TOUCH:

    Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram!

    You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here.

    CREDITS:

    Hosts: Kelly McCarren

    Guest: Camille Peressini & Georgie Gilbert

    Producer: Sophie Campbell

    Audio Producer: Tegan Sadler

    Hydralyte is Australia’s #1 Oral Rehydration Solution*
    *No. 1 claim based on IQVIA SCAN Mat to 26th July 2025.

    Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping!

    Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

    Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

    See omnystudio.com/listener for privacy information.

    Avsnitt(1444)

    The Fix: Tween Beauty Pressure, Haircut Horrors & That "Mum-Sexiness" Myth

    The Fix: Tween Beauty Pressure, Haircut Horrors & That "Mum-Sexiness" Myth

    Tween leg shaving dilemmas when peer pressure meets parental hesitation? Surviving the worst haircut of your life when you look like you're wearing a helmet? Or maybe you're a mum who's lost herself in leggings, desperately wanting to feel sexy again? Welcome to The Fix - where your beauty agony aunts Kelly & Amy tackle the awkward, practical, and essential dilemmas that come with real life beauty struggles. We're navigating tween beauty milestones, sharing survival strategies for hair disasters (scarves and hats at the ready!), and giving busy mums minimal-effort tips to reclaim their confidence. Plus, we break down the latest beauty headlines: Mariah Carey's Christmas defrosted too early for a Sephora deal, and Big W is about to become your new beauty destination thanks to TikTok. Products Mentioned: L'Occitane Almond Shower Oil $45 Nudies Bloom All Over Dewy Colour Blush $63 Merit Flush Balm Cheek Colour $48 GET IN TOUCH: Watch & Subscribe on YouTube – Our Q&A episode drops tonight at 7pm! Catch it here. Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram! CREDITS: Hosts: Kelly McCarren & Amy Clark The Beauty Edit Hosts: Cassandra Green & Taylah Strano Producer: Sophie Campbell Audio Producer: Tegan Sadler Video Producer: Artemi Kokkaris Mamamia's studios are furnished with thanks to Fenton & Fenton. For more head to their website here. Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    9 Nov 27min

    A $2.50 Dupe That's Better Than A Massage & A Secret Perfume Book

    A $2.50 Dupe That's Better Than A Massage & A Secret Perfume Book

    If your wallet could talk, it would be screaming about Leigh's latest spendy, but your skin will thank you! We’re deep-diving into the highly anticipated SkinCeuticals Advanced RGN-6 Aesthetic Recovery Cream—it's incredibly luxe and designed to help skin recover, but we reveal why this powerhouse cream is worth it for everyone, tackling redness and fine lines. Balancing the budget, Kelly found a beauty tool so cheap it's almost unbelievable: a Kmart body gua sha that’s perfect for at-home lymphatic drainage massage using tropical body oils. Plus, Kelly’s found the chicest Memo fragrance discovery set packaged like a little book, perfect for finding a new signature scent or gifting. We're also talking new product addiction with a potent peptide cream featuring growth factor technology and Leigh's discovery of highly effective, no-fuss Japanese skincare basics that look exactly like bottles of water. Get ready for a mix of extreme budget buys and high-science essentials! EVERYTHING MENTIONED: SPENDY: Kelly: Memo Journey Book Discovery Set $69 Leigh: SkinCeuticals Advanced RGN-6 $299 SAVEY: Kelly: Body Gua Sha $2.50 Leigh: Palmer’s Tahitian Vanilla Body Oil $24.99 NEWBIES: Kelly: Medik8 Advanced Procollagen Peptide Cream $160 Leigh: MUJI Sensitive Skincare and Booster Series $35 SHOP MY STASH/EMPTY: Kelly: Half Magic Drop Drip $35 Leigh: Glam Raider High Impact Eye Primer $22 DON'T FORGET: Watch & Subscribe on YouTube, this episode drops tonight at 7pm! Catch it here. Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram! You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Subscribe to Mamamia here CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Sophie Campbell Audio Producer: Tegan Sadler Video Producer: Artemi Kokkaris Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    6 Nov 23min

    Style Inspo: The Latest Trends For Summer & How To Get The Look For Less

    Style Inspo: The Latest Trends For Summer & How To Get The Look For Less

    If your social feeds were a sea of street style and runway images, you're not alone—September marks Fashion's Biggest Month and we're back to give you all of our favourite moments! Lucinda Pikkat is joined by Mamamia's uber-stylish entertainment writer, Chelsea Hui to unpack what the "Big 4" fashion weeks in New York, London, Milan & Paris actually mean for your wardrobe. They're diving into the most wearable (and weirdest) trends to come off the catwalk, from the surprising return of controversial 2010s styles—yes, peplum tops and distressed denim are officially back—to the rise of hyper-practical "utility accessories" like necklaces that double as card holders. And we wouldn't be a fashion podcast if we didn't discuss Anna Wintour stepping down as Head of Editorial Content at American Vogue. EVERYTHING MENTIONED: Chelsea's Boujie: Simone Rocha Draped taffeta peplum top $1105 Lucinda's Boujie: Suboo Naples Dropwaist Midi Dress $289 Chelsea's Budget: VRG GRL Devyn Sequin Midi Skirt Apricot $119 Lucinda's Budget: COS Glass Pendant Necklace $79 GET YOUR FASHION FIX: Watch us on Youtube this episode goes live at 8pm tonight! Follow us on Instagram Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Discover more Mamamia Podcasts here CREDITS: Hosts: Chelsea Hui & Lucinda Pikkatt Producer: Ella Maitland Audio Producer: Tina Matalov Video Producer: Artemi Kokkaris Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    5 Nov 27min

    The Lanolips Phenomenon: How One Balm Hooked Lindsay Lohan & Gigi Hadid

    The Lanolips Phenomenon: How One Balm Hooked Lindsay Lohan & Gigi Hadid

    Every 30 seconds, someone buys a Lanolips 101 Ointment - here's how a sheep farm memory became a global beauty empire. This week on The Formula, founder Kirsten Carriol breaks down what it takes to build a brand that lasts in the age of viral trends. We're exploring how Kirsten's childhood memory of lanolin from her grandparents' sheep farm became the ultimate solution for chronically cracked lips - a problem the massive beauty industry kept getting wrong. She reveals why viral balms are often 'duds,' the crucial distinction between creating a product for Instagram "aesthetic" versus one that actually works, and how a long-haul flight moment led her to launch a brand that counts Lindsay Lohan and Gigi Hadid among its fans. If you've ever been frustrated by lip balms that promise the world but deliver absolutely nothing, this episode is for you! PRODUCTS MENTIONED: Lanolips The Original 101 Ointment Multipurpose Superbalm $18.95 101 Ointment Multi-Balm Coconutter $14.95 Lanolin Everywhere Cream $18.95 FOR MORE WHERE THIS CAME FROM: Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here. Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Subscribe to Mamamia here GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram! You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren Guest: Kirsten Carriol Producer: Sophie Campbell Audio Producer: Tegan Sadler Video Producer: Artemi Kokkaris Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    3 Nov 19min

    $18 Concealer For Tired Eyes & Why Your Hair Colour Hates You

    $18 Concealer For Tired Eyes & Why Your Hair Colour Hates You

    Fed up with your blonde hair turning into a brassy disaster every few weeks? Welcome to the club! This week, Leigh and Kelly are serving up some brutal honesty about bleached hair: colour will ALWAYS fade (sorry not sorry), and the secret to keeping your roots looking fresh isn't another $300 salon visit, but a serious commitment to at-home hair glosses. Plus, if you're like the woman who wrote in claiming she's "forty eleven" (we're still giggling) and feeling absolutely knackered, you NEED to hear their game-changing tips for finding the holy grail under-eye concealer for mature skin. Ditch the heavy-duty stuff that makes you look like you're wearing a mask, and grab a lightweight, brightening miracle worker that'll keep your eye area looking juicy, not crusty. Trust us on this one! EVERYTHING MENTIONED: Josh Wood Colour Hair Gloss 100mL $46 Victoria Beckham's Colourist On All His Secrets To Perfect Hair The Demi Color Gloss - Natural 177ml $52.95 Christophe Robin Shade Variation Hair Mask - Ash Brown 250ml $67 Revolution Skin Silk Under Eye Brightener and Concealer $18 Maxine’s Revenge French Face $36 Smashbox x Becca Under Eye Brightening Corrector $57 Bobbi Brown Corrector Stick (Peach) $60 Charlotte Tilbury Magic Vanish $52 Tarte Colored Clay CC Undereye Corrector $48 Luminance Under Eye Brightener $19.95 Natasha Denona Eye Sculpt Eyeshadow Palette $148 GET IN TOUCH: Watch & Subscribe on YouTube – Our Q&A episode drops tonight at 7pm! Catch it here. Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram! CREDITS: Hosts: Leigh Campbell & Kelly McCarren The Beauty Edit Hosts: Cass Green & Sophie Campbell Producer: Sophie Campbell Audio Producer: Tegan Sadler Video Producer: Artemi Kokkaris Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    2 Nov 30min

    Kylie Jenner's Lip Comeback & The $40 Perimenopause Eye Cream Everyone Needs!

    Kylie Jenner's Lip Comeback & The $40 Perimenopause Eye Cream Everyone Needs!

    Kelly's bringing the Kylie Jenner Lip Glaze Kit back, and Leigh's replacement for her cordless GHD? Let's just say it caused some tension in the studio! This week on Spendy Savey, Kelly finally secured the elusive Natasha Denona foundation she hunted across the globe, Leigh found her genius TikTok under-eye fix, and we're finding out if the non-sticky, "vinyl-like" finish of the Kylie Lip Glaze lives up to the hype. We're also celebrating the genius of the Breakout Hack Pimple Patch Compact that makes pimple patches easy to store and use on the go, and rediscovering the Sulwhasoo First Care Activating Serum, a pre-serum so good it sells a bottle every 10 seconds in Korea. EVERYTHING MENTIONED: SPENDY: Kelly: Kylie Glossy Lip Kit $54 Leigh: The Breakout Hack Decorative Pimple Patches Compact $24.95, and Refills $18.95. SAVEY: Kelly: Luminance Under Eye Brightener $19.95 Leigh: ANKO Cordless Straightener $35 NEWBIES: Kelly: Natasha Denona HY-Glam Foundation $94. Leigh: Merit Solo Shadow Sheen Eye Colour $42 SHOP MY STASH/EMPTY: Kelly: Sulwhasoo First Care Activating Serum $146 Leigh: No7 Menopause Skincare Firm & Bright Eye Concentrate $44.99 DON'T FORGET: Watch & Subscribe on YouTube, this episode drops tonight at 7pm! Catch it here. Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram! You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Subscribe to Mamamia here CREDITS: Hosts: Kelly McCarren & Leigh Campbell Producer: Sophie Campbell Audio Producer: Tegan Sadler Video Producer: Artemi Kokkaris Just so you know — some of the links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    30 Okt 24min

    Style Inspo: Party Season on a Budget: Our 8 Best Tips Without Overspending

    Style Inspo: Party Season on a Budget: Our 8 Best Tips Without Overspending

    Your social calendar is packed and your bank account is nervous! Tamara and Lucinda are here to save both your style and your savings with their event dressing masterclass. They're breaking down the viral "white tank theory" that's taking over TikTok - basically, if you can walk into a party in a basic singlet and still be the chicest person there, you're officially "that girl." But how do you actually pull it off without looking underdressed? Lucinda drops the most organised friend group hack ever - they coordinate buying different pieces from expensive brands so they can all borrow complete designer looks from each other. EVERYTHING MENTIONED: Tam's Boujie: The Frankie Shop Aeson jersey maxi skirt $260 Lucinda's Boujie: The Dress All The Bad Boys Like by Maggie Marilyn $895 Tam's Budget: Bayse Cassia Tank - White $49.95 Lucinda's Budget: Lioness Balmy Jacket $89 GET YOUR FASHION FIX: Watch us on Youtube this episode goes live at 8pm tonight! Follow us on Instagram Want to shop the pod? Sign up to the Nothing To Wear Newsletter to see all the products mentioned plus more, delivered straight to your inbox after every episode. Feedback? We’re listening! Call the pod phone on 02 8999 9386 or email us at podcast@mamamia.com.au Discover more Mamamia Podcasts here CREDITS: Hosts: Tamara Holland & Lucinda Pikkatt Producer: Ella Maitland Audio Producer: Tegan Sadler Video Producer: Artemi Kokkaris Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    29 Okt 32min

    From Dolly Magazine to TikTok: How Tweens Hijacked the Beauty Industry

    From Dolly Magazine to TikTok: How Tweens Hijacked the Beauty Industry

    She's witnessed the biggest shift in beauty media history - from magazines dictating trends to 10-year-olds demanding retinol. This week on The Formula, former Elle Australia Editor-in-Chief Justine Cullen breaks down the "Sephora tween" phenomenon reshaping the beauty industry. We're exploring how kids as young as 9 skip skincare basics for complex routines, why brands chase tweens with $60-100 products (pushing adults toward $250 lipsticks), and the rise of birthday parties at beauty stores. Justine reveals how the pandemic created mini skincare experts, why teenagers now say "do my skincare" when stressed, and her predictions for this youth-obsessed beauty world. Get ready for serious insights into how capitalism is targeting childhood - and what it means for beauty's future. PRODUCTS MENTIONED: Justine Cullen Substack, 'Late-Night Snacking' Justine Cullen Podcast, 'The Late Night Snacking Trivia Game' Justine Cullen Ulta's Birthday Parties For Tweens Drunk Elephant Sol de Janeiro Ulta Kids Parties Sincerely Yours Skincare FOR MORE WHERE THIS CAME FROM: Watch & Subscribe on YouTube – Watch this episode, tonight at 7pm! Catch it here. Follow us on Instagram: @youbeautypodcast Follow us on TikTok: @youbeautypod Join our You Beauty Facebook Group here For our product recommendations, exclusive beauty news, reviews, articles, deals and much more - sign up for our free You Beauty weekly newsletter here Subscribe to Mamamia here GET IN TOUCH: Got a beauty question you want answered? Email us at youbeauty@mamamia.com.au or send us a voice note on Instagram! You Beauty is a podcast by Mamamia. Listen to more Mamamia podcasts here. CREDITS: Hosts: Kelly McCarren Guest: Justine Cullen Producer: Sophie Campbell Audio Producer: Tegan Sadler Video Producer: Artemi Kokkaris Just so you know — some of the product links in these notes are affiliate links, which means we might earn a small commission if you buy through them. It doesn’t cost you anything extra, and it helps support the show. Happy shopping! Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.Become a Mamamia subscriber: https://www.mamamia.com.au/subscribeSee omnystudio.com/listener for privacy information.

    27 Okt 24min

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