Customer Processes Are Easy to Think about, But Harder to Implement | Ali Ghumman

Customer Processes Are Easy to Think about, But Harder to Implement | Ali Ghumman

In this episode we talk about building customer focused organizational processes with Ali Ghumman who is the Global VP of Customer Engagement and Innovation at SAP, a company that engineers solutions to fuel innovation, foster equality, and spread opportunity across borders and cultures. Companies have baggage of history, of technology, of positions, of growth, which can ultimately hold companies back when they’ve been around for a long time and are stuck in the old way of doing things. It can be hard to get shareholders and organization executives to want to adjust or shift how things are done to keep up with modern trends.

  • What it means to build customer focused organizational processes 4:45
  • Why organizations don’t get the customer in mind, or don’t innovate right away 7:07
  • Key factors to achieve alignment with your organization 8:40
  • Advice for achieving some of these goals 13:06
“Think about in retail organization that exists in today’s world. It’s trying to understand what the impact would be of running a marketing promotion on the traffic that they’ll get in their stores as well as on their site and what that means for the amount of product that they should have so that the customers don’t go empty handed when they’re there.” 6:16

www.linkedin.com/in/alighumman/

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Reducing Risk Through Operational Excellence | Michael Popa

Reducing Risk Through Operational Excellence | Michael Popa

In this episode we talk about improving the customer experience and reducing risk through operational excellence, so we brought on Michael Popa. Companies can often go wrong in their strategy when str...

23 Feb 202321min

The Power of Identification to Build Employee and Customer Connection | Aaron Painter

The Power of Identification to Build Employee and Customer Connection | Aaron Painter

Today we talk about the power of identification to build employee and customer connection, so we brought on Aaron Painter who is the CEO at Nametag. He explains what makes good customer experience and...

16 Feb 202322min

Transformation in Customer Service with Crispin Thompson | Align Your Business to This Idea of Experience

Transformation in Customer Service with Crispin Thompson | Align Your Business to This Idea of Experience

Today we’re going to talk about transformation and how to really focus and align your business to this idea of experience. To do that, we brought on Cristin Thompson who is currently the Vice Presiden...

2 Feb 202319min

How to Relate to Customers in a Way That’s Unique and Scalable | Owen Robinson

How to Relate to Customers in a Way That’s Unique and Scalable | Owen Robinson

In this episode we’re going to talk about how to relate to customers in a way that’s unique and in a way that’s scalable, so we have Owen Robinson on the show today, who is currently the Vice Presiden...

8 Dec 202218min

Improving Your Digital Presence with Good User Experience | Hannah McNaughton

Improving Your Digital Presence with Good User Experience | Hannah McNaughton

Today we’re gonna be talking about good customer experience and how that can improve your digital presence, and to do that we brought on Hannah McNaughton. She is an award winning founder and currentl...

1 Dec 202216min

Personalization Journey Mapping | Chris Brogan

Personalization Journey Mapping | Chris Brogan

Today we have a fun talk track and we’re gonna be talking about personalization journey mapping with a little bit of a functional twist as we dive into healthcare and pharma, and to do that we brought...

24 Nov 202217min

How to Build a Brand Strategy That Drives Your Customer Experience | Bettina Papirio-Faerber

How to Build a Brand Strategy That Drives Your Customer Experience | Bettina Papirio-Faerber

Today we’re going to talk about how to build a brand strategy that drives your customer experience and to do that we brought on Bettina Papirio-Faerber, who is the VP of Strategy and CX at One and All...

17 Nov 202222min

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