Timing Is Everything

Melissa and Gary sought the creativity of AI to generate a list of excuses for running promotional marketing projects each month in 2026. They compared these ideas with their own, identifying the differences and similarities. With unique and unusual dates revealed that could ignite exciting promotions, this episode is not to be missed! Hosted on Acast. See acast.com/privacy for more information.

25 Nov 34min

Fall is upon us, and it’s the perfect moment to dive into the exciting world of promotional merchandise trends as we gear up for the holiday gifting season! In this episode, Melissa and Gary are joined by Matt, an experienced multi-line representative. Together, they explore the vital role that multi-line representatives play in the promotional products industry, expertly bridging the gap between suppliers and distributors. With a wealth of insights to share, they discuss not only current trends but also emerging ones that are poised to shape the future.Follow Matt on social:Facebook: mattherodagenciesltdYouTube: @RedBeardPromoInstagram: mhaincWebsite: https://redbeardpromo.ca/ Hosted on Acast. See acast.com/privacy for more information.

24 Sep 36min

In today’s world, a wealth of information is at our fingertips, empowering buyers to conduct their own research, explore a vast array of products online, and complete purchases with the aid of AI assistance. The question remains: will this trend continue? Melissa and Gary welcomed Lisa, CREATIVE's Senior Promotional Marketing Consultant, to explore the roles and benefits of partnering with a consultant for promotional marketing projects. Their discussion went beyond simply sourcing products, delving into the inspiring possibilities of creating, managing, supporting, optimizing, and customizing tailored promotional efforts. Hosted on Acast. See acast.com/privacy for more information.

24 Juli 29min

Your website is the heartbeat of your business, serving as the gateway to your brand story that potential customers can explore around the clock! So, have you ever wondered if your business website is truly thriving? Does it clearly convey what you stand for and what you offer? Join Melissa and Gary as they welcome Cale, a CREATIVE web developer, for a discussion about the world of website creation and development. They delve into essential topics such as the power of landing pages, the magic of SEO, the insights gained from analytics, and some game-changing tools that will elevate your website’s success. Get ready to transform your online presence! Hosted on Acast. See acast.com/privacy for more information.

24 Juni 30min

It’s hard to believe that three months have passed since their last conversation about the important trade policies between Canada and the United States. In this episode, Melissa and Gary share their experiences and insights on navigating the complexities of current trade policies, the challenging purchasing climate, the pressures of inflation, and the evolving business landscape. We hope their thoughts resonate with you and provide some comfort as we all navigate these changes together. Hosted on Acast. See acast.com/privacy for more information.

24 Maj 20min

The rapid evolution of technology presents a challenge in keeping up with the latest trends and innovations. In the promotional product industry, the ability to adapt is crucial for achieving market success. In a recent discussion, Melissa and Gary highlighted the shifting interests in various tech promotional products over time, moving from USB memory drives to more advanced solutions like NFC technology. They also shared anecdotes about different products they have encountered in their experiences. Hosted on Acast. See acast.com/privacy for more information.

24 Apr 31min

There are two principal types of brands within an organization: the corporate brand and the employer brand. The marketing department is primarily tasked with managing corporate branding through outward communication. However, it is equally essential for this department to collaborate with the human resources department in developing and nurturing the employer brand. In this episode, Melissa and Gary will explore the importance of establishing a robust employer brand within an organization. Hosted on Acast. See acast.com/privacy for more information.

25 Mars 26min