HOKA & UGG Stock Crash: Deckers’ $20B Empire Shaken by Tariff Fears and Slowing U.S. Spending

Deckers Outdoor Corporation, parent of HOKA and UGG, saw its shares plunge after issuing weak annual-sales guidance tied to consumer spending slowdowns and rising U.S. tariff concerns. The downturn raises questions about whether HOKA’s explosive growth streak has finally peaked.

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