Why Every Major App Will Issue Their Own Stablecoin with Luca Prosperi from M0
The Rollup27 Okt 2025

Why Every Major App Will Issue Their Own Stablecoin with Luca Prosperi from M0

The infrastructure of money is being completely rewritten, and most people don't see it happening.

In this episode, we sit down with Luca Prosperi, founder of M0, to discuss why every major app will issue their own stablecoin, how MetaMask built their own dollar without banking rails, and why we're heading from $300B to trillions in stablecoin market cap.


We discuss:

- Why every bank's dollar is actually different

- The stablecoin fragmentation problem

- How MetaMask built their own dollar without banking rails

- Why apps need to control their own stablecoins

- The future of non-custodial financial services

- From $300B to trillions: Where stablecoins are heading


Timestamps

00:00 Intro

00:53 Luca's Journey: From Traditional Finance to Crypto

06:17 Founding M0 & Raising Without a Pitch Deck

09:51 The Illusion of Dollar Fungibility

11:14 Enso Ad, Relay Ad

11:50 Stablecoin Proliferation Strategy: Why More Is Better

14:09 Upstream vs Downstream Money Infrastructure

16:55 The Fragmentation Problem Nobody Talks About

19:00 How MetaMask's USD Actually Works

21:28 MetaMask's Partnership with Bridge: The Technical Details

26:00 Talus Ad, Alvara Ad, Hibachi Ad

26:29 Will Consumers Actually Notice Blockchain Money?

28:37 Second-Order Effects of Trillions in Stablecoins

30:34 The Next Major M0 Launch

32:28 Hyperliquid's Stablecoin War: Who Wins?

34:19 Developer-Friendly Issuance: Lowering the Barrier

34:42 Closing Thoughts


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The Rollup Disclosures: https://therollup.co/the-rollup-discl


𝗗𝗜𝗦𝗖𝗟𝗔𝗜𝗠𝗘𝗥: 𝘐𝘯𝘷𝘦𝘴𝘵𝘪𝘯𝘨 𝘪𝘯 𝘤𝘳𝘺𝘱𝘵𝘰𝘤𝘶𝘳𝘳𝘦𝘯𝘤𝘺 𝘢𝘯𝘥 𝘋𝘦𝘍𝘪 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮𝘴 𝘤𝘰𝘮𝘦𝘴 𝘸𝘪𝘵𝘩 𝘪𝘯𝘩𝘦𝘳𝘦𝘯𝘵 𝘳𝘪𝘴𝘬𝘴 𝘪𝘯𝘤𝘭𝘶𝘥𝘪𝘯𝘨 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘳𝘪𝘴𝘬, 𝘩𝘶𝘮𝘢𝘯 𝘦𝘳𝘳𝘰𝘳, 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘧𝘢𝘪𝘭𝘶𝘳𝘦 𝘢𝘯𝘥 𝘮𝘰𝘳𝘦. 𝘈𝘵 𝘤𝘦𝘳𝘵𝘢𝘪𝘯 𝘱𝘰𝘪𝘯𝘵𝘴 𝘵𝘩𝘳𝘰𝘶𝘨𝘩𝘰𝘶𝘵 𝘵𝘩𝘪𝘴 𝘤𝘩𝘢𝘯𝘯𝘦𝘭, 𝘸𝘦 𝘮𝘢𝘺 𝘦𝘢𝘳𝘯 𝘢 𝘤𝘰𝘮𝘮𝘪𝘴𝘴𝘪𝘰𝘯 𝘰𝘳 𝘧𝘦𝘦 𝘢𝘴 𝘢 𝘴𝘱𝘰𝘯𝘴𝘰𝘳𝘴𝘩𝘪𝘱, 𝘪𝘧 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘤𝘢𝘴𝘦 𝘸𝘦 𝘸𝘪𝘭𝘭 𝘢𝘭𝘸𝘢𝘺𝘴 𝘮𝘢𝘬𝘦 𝘴𝘶𝘳𝘦 𝘪𝘵 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳. 𝘞𝘦 𝘢𝘳𝘦 𝘴𝘵𝘳𝘪𝘤𝘵𝘭𝘺 𝘢𝘯 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮, 𝘯𝘰𝘵𝘩𝘪𝘯𝘨 𝘸𝘦 𝘰𝘧𝘧𝘦𝘳 𝘪𝘴 𝘧𝘪𝘯𝘢𝘯𝘤𝘪𝘢𝘭 𝘢𝘥𝘷𝘪𝘤𝘦. 𝘞𝘦 𝘢𝘳𝘦 𝘯𝘰𝘵 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭𝘴 𝘰𝘳 𝘭𝘪𝘤𝘦𝘯𝘴𝘦𝘥 𝘢𝘥𝘷𝘪𝘴𝘰𝘳𝘴.

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