Key Trends That Will Shape The Global Fitness Industry — Live from FitLife's Club Network Conference With Bryan O'Rourke

In this episode of the Fitness + Technology Podcast, Bryan O'Rourke shares his keynote presentation delivered live at FitLife's Club Network Conference in Seattle. Bryan explores the key trends transforming the global fitness industry from rapid technological advancements to the evolving importance of human capital. He emphasizes why now is a pivotal moment for leaders to shape the future of fitness.

To view Bryan's slide deck, go to: https://www.slideshare.net/slideshow/future-of-fitness-2025-fitlife-club-network-keynote-seattle-2025-bryan-orourke/283944575

One Powerful Quote:

16:54: "Clarity is a superpower."

4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:

3:34: Bryan gives an introduction to the major trends shaping the fitness industry and their impact on its future direction.

17:38: Bryan shares the opportunities and challenges that will define the next five years in fitness and wellness.

18:48: Bryan discusses the capital and financial shifts in the marketplace.

27:02: Bryan speaks on bridging the digital and physical gap through humanized experiences.

37:06: Bryan talks about business models that are driving innovation in health and fitness services.

44:12: Bryan highlights what's real in understanding the technology and AI hype cycle.

56:46: Bryan explains why people and trust are the most valuable assets today.

1:06:50: Bryan summarizes how translating strategy into execution can lead to meaningful change.

Bullet List of Resources:

https://fitlifeclubs.com/

Guest Contact Information:

https://www.bryankorourke.com/

https://www.linkedin.com/in/bryankorourke/

http://www.fittechcouncil.org/

https://www.youtube.com/user/bko61163