Turning a personal passion into a thriving business - Calgary - Canada's Entrepreneur

Sweet Bella is one of Calgary’s top chocolatiers, known for its bold, adventurous approach to flavour. Pastry Chef Kevin Conniff founded Sweet Bella as a labour of love, turning a personal passion into a thriving business with products now available in over 20 locations across Western Canada, as well as in Connecticut, Texas, and Colorado.

The name Sweet Bella means "the sweet beautiful"—a concept that comes to life in the brand’s signature eccentric flavours and intricately engraved chocolate bars. While early creations were inspired by tea and spice blends, the company has since evolved to focus on a broader and ever-changing palette of creative ingredients.

Kevin is a classically trained pastry chef with over 25 years of experience. He currently teaches as a Pastry Chef Instructor at the Southern Alberta Institute of Technology (SAIT). In 2023, he was featured on the Food Network’s "Holiday Baking Championship," Season 10, where he was the only Canadian contestant and finished as runner-up, showcasing the exceptional talent Calgary has to offer.

Originally from New York, Kevin’s culinary journey began in 1992 with a job washing dishes at a local bakery. He quickly became captivated by the craft, working his way up and eventually attending pastry school—where, ironically, tempering chocolate was once his greatest challenge. Today, chocolate is his passion and his art form.

Kevin and his wife Melissa share a love of coffee, red wine, sweet treats, and great conversation. Their two sons are often found in the chocolate shop, learning about life, business, and the joy of creative work, usually to the soundtrack of ’90s hip-hop and alt-rock.

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