55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

55. What Does Good Stewardship Marketing Look Like? with Becky Marcelliano

In episode 55 of the Outdoor Minimalist podcast, we talk about stewardship marketing, public land access for varying user groups, and how we can use our strengths to make a collective impact for good. Any type of branding and brand marketing is always super interesting to me, and I was really excited when the idea for this episode was brought to my attention by Becky Marcelliano.

Becky is the Senior Access and Stewardship Marketing Manager for OnX. Her love of the outdoors started in the hills of New Jersey, but bigger mountains drew her to the Mountain West, where she’s spent the last two decades doing a multitude of things, including teaching environmental education, guiding wilderness travel trips, and managing marketing teams for various outdoor brands in the industry. She’s driven by human connection, our wild places, and purpose-driven initiatives. She’s a Jane-of-all-trades adventurer, master of none. Find her hiking, mountain biking, backpacking, off-roading, or throwing a fly rod on any given day.

INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/

WEBSITE: https://www.theoutdoorminimalist.com/

ORDER THE BOOK: https://www.theoutdoorminimalist.com/book

YOUTUBE: @theoutdoorminimalist

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Use the code OUTDOORMINIMALIST for 10% off every Neo Bites order.

OnX

WEBSITE: https://www.onxmaps.com/

APP: https://www.onxmaps.com/hunt/app

INSTAGRAM: https://www.instagram.com/onxhunt/

FACEBOOK: https://www.facebook.com/onxhunt

BECKY: https://www.instagram.com/rjmarcelliano/

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EPISODE RESOURCES

Leave No Trace

Tread Lightly

United By Blue

OnX Shared Ground Symposium

Avsnitt(286)

220. Eco Anxiety, Burnout, and the Path to Sustainable Activism with Laura Hartley

220. Eco Anxiety, Burnout, and the Path to Sustainable Activism with Laura Hartley

In 2023, we released an episode about eco-anxiety that quickly became one of the most listened-to conversations on this show, and landed us our first award. But honestly, that didn’t surprise me. More...

20 Apr 36min

Big Bend Border Wall Lawsuits, FY27 Budget Cuts for BLM, and Boundary Waters Mining Protections Revoked - Public Lands News (April 6-17)

Big Bend Border Wall Lawsuits, FY27 Budget Cuts for BLM, and Boundary Waters Mining Protections Revoked - Public Lands News (April 6-17)

This week’s public lands news briefing covers:1. Recent Big Bend border wall lawsuits with Laiken Jordahl (Center for Biological Diversity)2. The proposed FY2027 Department of the Interior budget and ...

17 Apr 28min

219. Is Renting the Missing Link in an Outdoor Industry Circular Economy? with Reet Singh

219. Is Renting the Missing Link in an Outdoor Industry Circular Economy? with Reet Singh

What if the most sustainable outdoor product… is one that you never buy in the first place?The outdoor industry has spent years talking about circularity—repair programs, resale platforms, and recycli...

13 Apr 32min

218. Telling Stories of Crisis Without Despair: Making The Plastic Detox Documentary (Now on Netflix) with Josh "Bones" Murphy

218. Telling Stories of Crisis Without Despair: Making The Plastic Detox Documentary (Now on Netflix) with Josh "Bones" Murphy

Plastic has infiltrated every facet of our lives. It is essentially inescapable. And while plastic is now a normalized material that we interact with every day, the health impacts are becoming harder ...

6 Apr 37min

Potential Drilling Near Chaco Canyon, Joint Resolution Threatens Grand Staircase-Escalante, and the USDA Forest Service Reorganization Moves Forward - Public Lands News (April 3)

Potential Drilling Near Chaco Canyon, Joint Resolution Threatens Grand Staircase-Escalante, and the USDA Forest Service Reorganization Moves Forward - Public Lands News (April 3)

In this week's public lands news briefing, we cover three main stories:1. The Trump administration has begun the process of potentially reversing federal protections for the lands surrounding Chaco Cu...

3 Apr 23min

217. How AllTrails Is Using Trail Data to Protect Public Lands with Pitt Grewe

217. How AllTrails Is Using Trail Data to Protect Public Lands with Pitt Grewe

In recent years, more people than ever have been heading outdoors—discovering new trails, exploring public lands, and connecting with nature in ways that are shaping the future of outdoor recreation. ...

30 Mars 33min

216. How to Use a Walk in Nature as a Meditation Practice with Brian Berneman

216. How to Use a Walk in Nature as a Meditation Practice with Brian Berneman

What do you think of when you think of meditation? Many people think of meditation as only sitting still and clearing your mind, but in reality, mindfulness can happen through movement, sound, and att...

23 Mars 39min

Oak Flat Transferred to Multinational Mining Company and Big Bend Border Wall Pushes Ahead - Public Lands News (March 9-20)

Oak Flat Transferred to Multinational Mining Company and Big Bend Border Wall Pushes Ahead - Public Lands News (March 9-20)

During this week’s public lands news briefing on the Outdoor Minimalist podcast, we have two feature stories for you. What we cover this week:1. Oak Flat, a sacred indigenous site and popular rock cli...

20 Mars 25min

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